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“Book in Child helps your children read books better and effective!”
Park Hyun-jeong, CEO of Book in Child

The Ministry of Culture, Sports and Tourism recently published an appalling report: 4 out of 10 people in Korea have not read even a book during the year 2017. The reading rate of students recorded 91.7% but it was a 3.2% decrease on the year 2015. Experts point out the wide spread use of smart phones and digital gadgets being played a great part to this appalling result but they voiced together the lack of reading habit as the main contributor. Also, it is a problem that many students regard reading as a means to raise academic record. “Reading is not only about acquiring knowledge but more of raising one’s creativity, understanding and problem solving ability as well as promoting humanity. It is worrying that some people are obsessed with the quantity rather than quality or obtaining knowledge only when reading” says Park Hyun-jeong, CEO of Book in Child. The effective reading instructions of Book in Child have attracted a great attention from the school parents in Suseong District, Daegu for the last 6 years. Its level by level curriculum has received a postive respond from both children and parents and CEO Park is now running 5 branches in the city. “Children are naturally drawn to reading books as many of them are exposed to children’s books since they were babies. As they grow into elementary students, however, the time and amount of reading is set and they started to feel that they are forced to read rather than for fun. This is the point they started to lose their interest in reading.” Naturally, the curriculum of Book in Child focuses on keeping the fun of reading. The innovative ‘subject-directed learning’ of Book in Child in particular lets children to experience what they have read in action through various experience programs and children are encouraged to tell back the story to their teachers at the end. This way, they can make what they read as their own, explains Park. Meanwhile, Park has been donating 1% of the profit to the Child Fund Korea (aka Green Umbrella Foundation) in an effort to help children in need. If you have a child and wish to habituate him/her to reading, Book in Child is a right place to get help from.  

Note: <Power Korea> “rewrites” the Korean article in English “concisely” for native English speakers and staff of foreign missions in Korea.


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