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CEO Im In-taek of Palgong Art Center / Gosurim
Meeting with deep and delicate aroma of puer tea

Puer tea is one of the 10 Chinese teas
Is there anything more fit for tranquility of nature than a tea set nicely organized on a table? You might find such ambience at Palgong Art Center, near Daegu Bank Training Institute Palgongsan Mountain, managed by a wood carver and a puer tea specialist Im In-taek. The 1,652 square meter exhibition hall of the center displays wooden handcrafts such as tables, chairs and furniture as well as tea sets. Hundreds of people pay a visit to the center to appreciate the displays especially famous for odd looking wood works. 

“Our ancestors used wood to make necessary tools. The patterns and the texture of each wood made them feel a sense of delicate beauty that could uniquely be found in Korea. Also, I came know about puer tea 27 years ago and I fell in love with it for it deepened its aroma as time went by and it also has medicinal effect” says Im.

Puer tea, in fact, improved Im’s chronic rhinitis and the immunity of the body and this prompted him to launch a business in order to spread excellence of the tea to more people. It was regretful though that the fever for puer tea 5 to 6 years ago also encouraged fakes. “The more the time goes by the better the taste and effect of the tea and it was appalling that some merchants faked the date of the produce or sold a cheap quality puer tea as an expensive quality puer tea.” 

“Puer tea originated from Yunnan, China. The picking of the leaves, manufacturing and ripening processes and preservation all affect the taste of the tea but it is hard for normal people to discern quality buer tea from low quality ones. So consumers must make sure whether it is original with a renowned brand mark on it.”

Spreading excellence of puer tea to the world
In order to spread excellence of puer tea to the world, CEO Im recently launched ‘Gosurim’, a Gosu puer tea brand. Im combined his sir name with the word ‘gosu’ meaning ‘old tree’. He directly imports puer tea from Yunnan, China and is ambitious to introduce a Korean brand to spread its excellence to the world. 

“Puer tea is one of the top 10 Chinese teas praised for its unique taste, aroma and medicinal effect. The polyphenol in the tea resolves the fat in the body, removes the alcohol and toxin, lowers blood pressure and prevents arteriosclerosis. Also, the catechin and vitamin E slow the aging and have anticancer effect.”

Im is one of 2 to 3 officially recognized puer tea importers and has secured 30 tons of 300 kinds of puer teas. Im make a journey to China on a regular basis and one of his staff is residing in the local to regularly check the quality and market price. 

It is also notable that Im is organizing Chinese tea meetings through ‘Palgong Tea Club’ several times a year to share the grace of having a tea ceremony. The process of making tea makes us realize the value of waiting and find a time to see our inner world, according to Im. 

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