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17 years of floating rebuilding project to be completed by bold innovation
President Han Hyeong-ki of Sinbanpo 1st Housing Reconstruction Association

Vision to grow as Korea’s No.1 apartment
The recent global economic downturn has brought a big turmoil to numerous redevelopment and reconstruction projects in Korea due in particular to prolonged recession and drop in real estate price. Launched in 1994, Sinbanpo 1st Housing Reconstruction Project was not an exception of this global economic downturn and the association had to go through various conflicts and lawsuit between the members which lasted for the past 17 years. But the situation met a turning point when Han Hyeong-ki took the president’s position of the association in September 2011. Han worked for a large construction company for 21 years, served as a field director of building Tower Palace in Dogok-dong, Gangnam Seoul and as a board member of a total redevelopment and construction consulting firm. Eventually, this experience and knowhow in the field made Han being appointed as the president of the association with the expected mission to settle down the conflicts. As soon as he started his office, he boldly carried out a reform. Han explains “The chaos lasted 6 months more after I took the office. There was no harmony and consolidation between the members but only suing and blaming and representatives did not even turn up for meetings. So I decided to bring bold measures to settle down the issues.” Han changed designing firm and maintenance firm as the first stage of the reform and boosted up relocation of the residents and attracting new occupants which were the central issues among the discorded members. He continues “Most reconstruction associations experience conflict due to different interest of members and market situation. But they all have the same goal; moving into the new apartment as soon as possible or making profits.” 

Making a new history of reconstruction market by parceling out in the shortest period at the highest price 
Faster process of the project and the vision of building the best apartment in Korea are the two key areas Han wanted to persuade members with. For this, Han dismissed the representatives who were not cooperative and shifted the power to the executive committee from them. He also held a briefing once in every two months to explain the projects and draw agreement from the members of the association. As a result, around 98% of the members participated in general meeting and within two and a half years, the association passed architectural review, project execution changes approval and management disposal changes approval which soon followed by demolish of the buildings, smooth relocation of the residents and moving in of new occupants flawlessly in speed. During this process, Han delivered a letter of pleas to Seoul Mayor Park Won-soon and led a demonstration with 1,500 participants in front of Deoksu Palace. Thanks to these efforts, the association shortened the period of construction and moving in by 2 years and saved KRW 20 billion and increased per-house refund more than KRW 100,000.

In addition, the 1st parceling out of Banpo Acroriver Park in 2013 was sold out and the 2nd parceling out in 2014 was also sold out within three and a half days with record price per 3m2 at KRW 50.8 million. It brought the highest profits to members in the shortest period of time, and considering the stagnated real estate market around that time, it actually wrote a new history in reconstructed apartment history and boosted revitalization of real estate market in Gangnam Distrcit, Seoul. Babpo-dong boasts the best educational facilities and good accessibility (subway line No. 3, 7 and 9) and amenities. Han says “It was possible thanks to our vision of making the best apartment in Korea.”

Banpo Acroriver Park to be a new landmark of Gangnam District 
Banpo Acroriver Park is 38 storey apartments which are the tallest buildings around the Han Riverside in Banpo area. The area was appointed as the sole special construction zone and the balconies, also appointed as the first excellent design, are 9m2 to 23m2 wider than other apartment complexes. The apartments are applied with 4-BAY design, 30cm higher ceilings, better ventilation and openness and luxury materials. The apartment block also boasts sky lounge, sky library, baby pool, swimming pool with bathe pool, fitness club, sauna, golf driving range, table tennis room, music practice room, karaoke, nursery facilities and kids cafes, study rooms, personal studios, resident lounge, guest house, tea house and meeting rooms, one-pass resident security card, low-energy consumption system, basement trash collecting point, auto food waste transport, carless park, double sound proof, manless delivery system and electric car charging point. Han says “Currently, the construction process of Acroriver Park is about 90% and the first 1,621 households will start to move in from September this year. The apartment is different from any other premium apartments and we are confident to say that it will keep the No.1 status in Korean apartment for over 10 years.”

The ownership price of Acroriver Park is higher than the nearby Raemian Firstige and is rising as a new landmark in Gangnam District. Han is now called by many as ‘Emperor of Gangnam reconstruction’ and ‘God of Reconstruction’. This is well proved by his numerous achievements; successfully parceling out of Acroriver Park in 4 years and 8 months, obtained a certificate of incorporation for Sinbanpo 3rd association within 6 months, Banpo Gyeongnam within 6 months and combining Sinbanpo 23rd and Woojung Esher to obtain a certificate of incorporation for the association. Han is constantly receiving love calls from many reconstruction associations these days and he is, therefore, planning to establish a total consulting firm for redevelopment and reconstruction in order to provide comprehensive services for more associations. Han gives a valuable advice “Invest boldly in future over short term profits in front of your eyes.” There must be a reason in every success; study hard, work hard and be patient. Power Korea believes that Han will no doubt is a role model for Korea’s redevelopment and reconstruction industries and he will write yet another history in the near future. 
 


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