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Education program for women in childbed from a new maternity paradigm  
“Breast-feeding instantly applicable to practice”
Song Eun-young, president of Mamslibe, Korea Breastfeeding Nursing Cooperative

Unlike cooking fully capable by following the recipe, breast-feeding is hard for mothers-to-be living in the Internet age. Even with a credible theory, they can find it useless because of the difference in each one’s physical condition or environment. Mamslibe is a brain brand for delivering the right knowhow to mothers by a team of specialists in nursing babies. We met its president Song Eun-young to hear their expertise and the future of professional breastfeeding nursing service. 

Mamslibe which makes modern mothers a specialist in breastfeeding  
Mamslibe originates in Korea Breastfeeding Nursing Cooperative which comprises independent enterprises. From the cooperative established in March 2014, presidents of the same nursing consultation room gathered to make an integrated brand ‘Mamslibe’ in an effort to work together on advertising and promotion and exert synergy effect from specialists in the same industry. Song Eun-young, president of Mamslibe, said, “This industry is mostly in the form of a business trip but we decided to run an officially legal business and give confidence to customers without the problem of franchise. It matters that we can give voice in equality without boss-subordinate relationship among union members since it is the group of the country’s top-class specialists in breastfeeding.” Everybody knows what breast-feeding means but almost nobody knows how to breastfeed  successfully. President Song explains why: “Education is teaching what to do to the next generation. In the past, we learned it in life from our seniors of the same sex. But as we have entered an industrial society, women come to want their daughter to make a career rather than to nurse a baby, and accordingly they make study and have an occupation until becoming a mother by a sudden pregnancy.

So unlike the existing generation who used to have knowledge and education about childcare, they are greatly perplexed to have a baby. Though cooking and housework can be done by proxy, nursing a baby cannot be performed by another who is an expert. It should be done by the mother herself.” So president Song is teaching scientific and customized breast-feeding and childcare in the belief that ‘a mother is perfected not by nature but by education she receives on how to become one.” President Song has experience as a head nurse at Seoul Asan Hospital nursery and specialists from 43 regions of the whole country are all former midwives or nurses who have experienced working at obstetrics or nursery. Based on scientific theories of anatomy, physiology, etc. Mamslibe specialists are receiving a good response by teaching their professional experience and knowhow in combination with traditional one-to-one nursing method delivered from mother to daughter or daughter-in-law and their way for childcare. 

Program of Oketani painlessness theory with family of a woman in childbed  
What is notable about Mamslibe is the theory of combining Oketani theory made by a Japanese midwife to suit Oriental mothers. All of Mamslibe presidents have a certificate of International Board Certified Lactation Consultant (IBCLC) intended for doctors and nurses and are also Oketani experts who have completed the regular course of Oketani Academy’s painless breast care. President Song added, “Oketani theory earns more confidence by reflecting the mother’s condition of breasts. While most mothers in the past knew no lack of exercise by combining farm work and housework, these days they have a sedentary occupation wearing a brassiere. This has made less amount of mother’s milk and lowered the function of breasts. It is the Oketani method to enhance the function and correct the breast shape for good nursing.” To this Oketani method, they add by teaching mothers specialists’ knowledge except the drawbacks of the past method which was mostly experiential common sense. 

“With change of society, fathers are also identifying with the atmosphere of participating in childcare. So we carry out instruction for not only husband but also parents from both families. I think participating in childcare is both duty and right. When meeting mothers in childbed for instruction, we see that the paradigm for childcare is changing but the government’s policy is falling behind. So we set and proceed with an instruction program following the needs of customers.” Mamslibe teaches how to breastfeed, breast care, nursing, childcare, and making and feeding baby food for one or two years. This training is possible before childbirth and even to the second year after childbirth. In this course, Hong Ji-man, a famous musical actress, showed her way of breastfeeding while receiving instruction from Mamslibe, which drew keen attention. 
Wants to publicize the importance of mother’s milk and right knowledge of breastfeeding 
President Song says that at Mamslibe’s nursing consultation room she will keep up the initial policy of carrying out the naturalist breastfeeding and the program of sympathy between mother and baby. She says it is most needed about nursing for mothers to realize the necessity of breastfeeding. “Only human being tries to nurse a baby with cow’s milk. Humans need to grow up by eating their own mother’s milk. Nutritionally, too, mother’s milk is more suited for humans containing superior nutriments. It is well-known that mother’s milk is important for immunity and emotional influence. And defensive substances in mother’s body comes into her milk which helps a baby to survive after coming into the world. Mamslibe helps mother and baby when there is a problem in breastfeeding such as a baby cannot eat mother’s milk because it fails to come out well or mother feels a severe pain in the breast.” President Song, president of the cooperative and head of Mamslibe, says, “Since we are still a cooperative in a gathering of each person, we need to unify personal experiences and theory suited for our country’s babies and mothers and further improve the menu and protocol from the standpoint of specialists. I am also going to publish a book after putting systematically in order Mamslibe’s theory or experiential expertise. I want to inform many mothers with our recipes easily by having them share the content through the Internet and SNS.” Breastfeeding is understood or misunderstood to interrupt social activity by creating what is called ‘mastitis’ and give pain to mother’s body. So president Song wants to form a social consensus and change the perception by telling that breastfeeding is not difficult and can be successful with only a little effort. President Song once again emphasized that breastfeeding is not a ‘pain’ but contributes to sympathy between mother and baby and strengthening the family bond. With Mamslibe specialists’ efforts to seek for a family’s fundamental happiness by raising the ratio of breastfeeding with professional service, we seem to see the boom of breastfeeding coming much nearer to us.                                                               
 


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