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"Man management is the key to improve productivity in hog raising"

Country's top hog raising farm 'Ilsong Farm' suggests a role model for the future of the hog raising industry.

- Bonjun Gu, the managing director of Ilsong Farm

Considering the conditions in the Korean market, the free trade economic system affects the primary industry hugely. The biggest factor is that the industry falls behind in the diversification of competition. However, Ilsong Farm's success story which they doubled the increase in the productivity of hog raising within 5 years is an exemplary practice in the primary industry. Power Korea has met Gu, the managing director of Ilsong Farm, and learned about the secrets of his success and the development of the hog raising industry.


Professional businessmen system was the miracle of Ilsong Farm.

It is said that the food reserves rules the national interest in the future. Among the primary industry in Korea, hog raising is worthy of notice as it achieved 5.5 trillion won($5.2 billion) compared to ox raising (3.3 trillion won). Korea has to make maximum profits by using manpower in small areas unlike foreign farms which can make it by low labor costs in large areas. The reason Youngmoon Jin, the CEO of Ilsong Farm, hired Gu as the professional manager of the farm was that he has knowledge, will and blueprint for the industry. And his choice proved right and the farm's productivity has been improved since Gu started to manage. Ilsong Farm increased MSY (Marketted-pigs per Sow per Year) from 13 to 27. 

Gu is running 5 farms in total including Ilsong Farm and entrusted farms while Jin is busy running the foreign stock raising industry in Myanmar. Gu said that the reason he could achieve double the productivity was that the staff understood his goal and will, and did their best in their position with positive mind and action. And Gu managed to gather the power and potential of the staff as one, and harmonized the balance between the individual and the team. Gu emphasizes the action in the right time and his key strategy of management is to prioritize people. He thinks that the development of staff's ability is the shortest way to future growth, and gives an advice to maximize the value of each staff based on his idea of people-centered management.


"Do not be afraid of change"

Actually, the country's hog raising industry is in difficult situations. Various surrounding circumstances are making the future of the industry less clear. Compared to the hog raising advanced countries, MSY 16 is not enough to provide competitiveness and a stable management environment. However, Gu's idea is a little bit different. Gu said "hogs are living things. Yesterday they were ok but tomorrow we never know what will happen to them. But the methods now should be different from last year. For the development of domestic hog raising, we have to break our prejudice first. In appearance, hogs looks same like the hogs from 10 or 20 years ago but they are different. We have to change the management system to improve the productivity but many farmers still stick to those conventional ways." Gu said that the main agent of an effective management is people who willingly want to create positive and responsible working environment over just to provide their manual labour. Because Gu thinks that all the results come from people, people-centered management is the key to reach the advanced country's level of productivity.


"Hog raising industry - can redefine its status as a sustainable industry"

"Is there a way?" "Yes there must be."

Gu believes that managers have a responsibility to make the conditions in which the staff can work safely and passionately. Therefore, Gu's idea of staff wages are not labour costs but an investment in the future growth. Gu said "the farms which have the country's top 3% productivity have grown up significantly and their ripple effects to other farms are considerable. In addition, there seems to be a change in the future of hog raising industry recently. These are really positive signs. We can harvest expected results if we find the problems, make an effective development plan, prepare thoroughly, and implement. But we need more positive mind, action and passion about the work to find many ways and methods." Gu added "There is no technical difference between Ilsong Farm and the hog raising advanced countries. Simply, if we prepare and manage well, we can compete with them. To do that, we are planing the fecund female hogs and expecting that it will reach PSY(Pig per Sow per Year)30/MSY28 from September 2015."

Alongside the growth of Ilsong Farm, Gu is interested in staff welfare. He is focusing on satisfying wages, remodelling of accomodations, providing training opportunities and rewards in order to make a good working environment in the farm where everybody wants to work. And in fact, Ilsong Farm shows 3 to 4 years of long services from the staff compared to 1 to 2 years of industry tradition. Gu started to work for the hog raising industry when he accidentally visited a farm and grew his curiosity about baby pigs ever since. Gu suggests an answer to NIMBY syndrome which avoids stock raising industry by saying "take care of the village and get closer to the village people first and get together. One day they will accept hog raising industry with their heart."

Gu's continuous ideas, passion and devotion for the development of the industry is the solid cornerstone for Ilsong Farm and that is why they can be able to keep their unique productivity in the industry.





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