Create values with brilliant ideas

Lim Suh-hwan, president of Suhsuh Entertainment

Development of ‘Suhsuh Cam,’ which takes a picture by automatically chasing after a moving object, is making a big issue in the advertising industry. Photographing the same scene several times from diverse angles involves so much time and expenses but using Suhsuh cam enables you to save them because it follows about the subject to take pictures. We met president of Lim Suh-hwan of Suhsuh Entertainment, who are drawing attention from both image and IT industries by development of Suhsuh cam. Suhsuh Entertainment is a company that makes images. It is reaping a big success in photographing images such as promotional image of Nexon-Game Tota II, planning and manufacture of music video, CF manufacture for franchise and food companies. Besides, President Lim is aiming to be a company in convergence of image and technology. Introducing the company, “Unlike other companies that simply take pictures, we have our own IT technology,” President Lim described his and the company’s ambition, “Based on technology, we want to create more satisfaction than expected by the client.” The existing special camera is not easily accessed in terms of expenses. So president Lim minimized the expenses by intuitive design enabling independent movie makers as well as the existing image and advertising companies to use Suhsuh cam without burden. President Lim has been good at inventions since his school days. He won a prize at invention contest over 120 times with his own international patents, too. He was selected three times for invention man of merit and received an award for Korea’s talent with a gymnast Son Yeon-jae in 2011. Also possessed of driving force, President Lim who felt a need for promotion after using a famous foreign App contacted the company and explained the necessity for promotion finally receiving the order of manufacturing its commercial film.

The reporter asked his knowhow on the process of startup and developing technologies. President Lim said that his ability alone would have failed him from startup to business success. He was able to move toward his dream for the presence of his parents who had been laying eyes with confidence, while he got a big help with inventions from Prof. Lee Joo-hyung and Prof. Hong Seong-mo. Besides, in the stage of startup planning, he managed with director general Park Hyun-il, an ex-producer of KBS, and started with five other members, currently cruising toward the same goal with 15 personnel in all. It is said that he was able to realize his dream by meeting President Lim Hyo-jin of Human Tree and director general Lee Chang-jae, who gave lots of advice. He said he is deeply indebted to these people. President Lim said, “I am not successful yet but it is hard to make business successful by thinking alone. We will have a good result if starting a business with one’s own idea and keeping at it.” Regarding the attitude at work, he added, ‘We are aiming to have our personnel leave the job with gratitude to the company.”