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100 kinds of tastes and favors, ¡®Passion Fruit¡¯

Strengthen a competition of agriculture with the outdoor farming 


CEO Lee, Jae-Ho of ¡®Mirae International Distribution¡¯



It was actually impossible to grow passion fruits in Korea. It was the only way to eat them as they were imported frozen in the past, and as for fresh ones, we cannot eat them for next 5~6 years in reality. At this stage, CEO Lee, Jae-Ho of ¡®Mirae International Distribution¡¯ who has imported and exported flowers, fruits, and vegetables succeeded in farming them outdoors. This successful case enhanced the competiveness of farmers and took a big part of providing them as a fresh juice. He imports lots of improvement seeding of passion fruit exclusively and distributes them from Taiwan. He let those direct imported seeding grow until about 1m 75cm at the growing farms and distribute them to other farmlands. In this way, Korean customized growing can get farmers make a lot of money and he built up the system of supplying fresh passion fruit to customers. 



About 100 farms throughout the country, they are growing passion fruits 

Farmers¡¯ income up! Competiveness up! 

Currently, passion fruits are grown in Damyang, Goheung, Daegu, Gyeongju, Hapcheon, Chilgok, Dangjin, Cheongyang, Incheon, Ganghwa and Gangneung. In total, they will be 100,000 and about 150 tons as planned and this much of amount is going to be sold Korean major big markets such as E-MART and also, they will be imported to Japan. Besides, because of monopolistic supply, it is providing the amount of national demand and supply, so the problem of price slump will not be happened and be going to Japan for a new market by a great quality of fruits, which is only half price of Japan. It will raise the competiveness. And, as it was mentioned in the preface, as we cannot import fresh fruits for 5 or 6 years from now, passion fruits growing in Korea will be more positive to sell in domestic markets. It will go well as predicted. 



Success of passion fruits in Korean outdoor farming 

Passion Fruits are considered to have 100 kinds of tastes and flavors but, it is not so popular to anybody. So, it is a rare fruit since people who only know this fruit have had. In Europe, the skin of the fruit is used for making some healthy teas. Like that much, it is tasteful and flavored, so it is sold in Japan as passion fruit. CEO Lee, Jae-Ho knew this passion fruit while he was doing the flower business in trade in the past. 

According to him, as it was not possible for growing in Korea and fresh fruits cannot be imported, he focused on them and started finding the solution to grow by researching and developing. Since 2011k he has provided passion fruit seeding to any farms and this year, they supply 100,000 but it will be 500,000 next year as a goal. He is planning to expand it up to 500 farms of farmlands. 

On the other hand, as they are improved in seeding, the quality was absolutely excellent and it is available to sell the fruit that is sold at the half of price of 1,000 won in Japan, therefore, it has a very bright prospect for the future. As HOOKOOTOMI Company located in Kyoto, Japan was interested in passin fruits of his company, finally, they made a contract with Mirae International Distribution. By that, the popularity of passion fruit seems to be more broaden. Afterward, he said he will focus on raising the agricultural competiveness with keeping up with the fast global trend. This means he would study for the other fruit, not only passion fruit and develop, so that he wants to make a base of agricultural industry to work as a core part of the 6th industry and, he talk about making a system for many more farmers to get paid fairly well and make lots of profits.  















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