So convenient and safe check system ‘PayApp’ in my hand 

Any Time Any Where PayApp

Executive director of APPIA, Kim Yong-Sung

Korea’s credit card check system at the market was recorded 597 trillion won in 2013 and it means it was consumed 49 trillion won per month. Compared to this, checkout system by mobile phones increased 116% with 1.3 trillion won in the same year. Obviously, it is still a tiny market compared to that credit checkout system yet. However, it has been 25 years for us to have that credit checkout system but, the mobile checkout system has been only three years seriously. So, considering that, it must be a huge improvement in a mobile checkout. Especially, at this time of Korea’s IT infrastructure is the world-best now, a global mobile checkout system is led by a company here. It is APPIA (HYPERLINK "C:\\Users\\ATIV\\AppData\\Local\\Microsoft\\Windows\\INetCache\\IE\\84VKYXXH\\www.appia.so"www.appia.so) and we met an executive director of APPIA, Kim Yong-Sung who said they will lead another innovation in that field by ‘PayApp’. 

Smart phone checkout system with having a general-purpose and utilization 

When an internet banking system came out for the first time, it was just an innovation in itself. Customers could manage their money with the Internet without going to the bank and it was so convenient. Afterwards, that innovation became a normal thing in life, but we had another innovation when we have a smart phone. Since 2012, smart phones for people have been a common thing and general and the new checkout system via a smart phone for the customers’ convenience showed up. For that, an executive director of APPIA, Kim Yong-Sung explained, “It was absolutely a revolution with that smart phone checkout system back then. However, it is true that its utility of using it is so difficult, because the checkout system based with that phone is run by each card company at hands. After all, it has a problem to be general for everyone. As for ‘PayApp’ mobile system, it is possible for even a card reader device to check out due to a handwritten contract, there is no problem to use with any machine. ‘PayApp’ service is not a system to have to install a card reader separately or a smart phone checkout system using NFC, but it is a system by using a handwritten (i.e. a method of putting the credit card numbers). The most beneficial thing is that people can use it on/off lines with their smart phone and feature phone. After downloading the application, anyone can ask for the checkout instantly to the purchaser on the offline shop and it can work even though the person is not a member of it. Actually, during the interview, not a member, who is me, was able to check out with a credit card right away. 

Multi-useful ‘PayApp’ in anytime and everywhere 

When is the moment for people to need ‘PayApp’? I asked him. Executive director of APPIA, Kim Yong-Sung answered, “It is very useful for people who have a small business and cannot have a franchise because of their credit level and even need some different terminals for some reasons.” Also, he emphasized on the range of usage. “For example, most people have credit cards but no cash. However, if a street vendor has that system ‘PayApp’, the owner can serve them without problems.” 

In particular, it is a great tool for a small food delivery business without a wireless credit checkout device, although their customers want to pay that with a credit card. Besides, there is no worry for personal information. Executive director of APPIA, Kim Yong-Sung express his global vision of that with saying this. “Definitely, a mobile checkout system was an innovation in itself. We would like to prepare for another innovation with ‘PayApp’ for the future. From now on, we will try to settle down our reputation in the world’s mobile checkout system with ‘PayApp’ so that they can rise up the title of Korea worldwide.”