▲ Nature Total Beauty Shop / CEO Lee Gyeong-ok

Nestled in Gimhae City South Gyeongsang Province, Nature Total Beauty Shop is famous for all-in-one care services that covers from hair and skin to body, nail, makeup, eyelashes and waxing. 

CEO Lee Gyeong-ok is received as a veteran beauty specialist in the field and credited for her contribution to finding and fostering future talents in the region. 25 years of her skill and experience in the industry especially has been the foundation for her to build differentiated one on one customized care services.

Some of the top specialists in each respective field at Nature Total Beauty Shop provide the best care services possible in various purpose rooms designed for singles, couples and groups. Also, the attached cafe in the shop building provides instant access of customers before and after care for a rest over a cup of coffee and tea. 

Apart from the shop, CEO Lee and 16 board members formed the Nature Total Beauty Cooperative in 2015 to promote joint brand franchise, training, distribution of cosmetic products and international exchange. 

Thanks to this two way business strategy, the shop and the cooperative have seen an increase of number of shops to 20 including Gimhae (head shop), Busan Dong District and Haeundae, Changwon Jinhae District, and Tongyeong. 

It is notable that the cooperative was recognized as a model cooperative in 2016 and 2017 and has received numerous citations from Gimhae Seobu Police Station, Gimhae Mayor, South Gyeongsang Province Governor, and SMEs and Startups Minister.

Meanwhile, Nature Total Beauty Academy is running a number of courses for national certificates, customer services and marketing and those who are interested in building a career in the field, especially around the Gimhae region, are highly encouraged to take a challenge. 

"Gimhae is known as one of the slow cities in South Korea. It is rich in history and culture and has clean environment. I'm proud of being a citizen of Gimhae and I'm determined to make contribution by using most of my skills and knowledge in the field" says Lee. 

Lee has been providing free beauty care services for elders in the region and actively engaging in career activities for primary, middle and high school students.