▲ Smart Communication Korea CEO Lee Ha-yeon

AI, hongbab/honsool (eat/drink alone) and untact (as opposed to contact) are some of the key words widely heard every now and then today. These three words have one thing in common: non-fact to face communication; thus rising as a promising future industry is 'untact marketing'.

In fact, we already can do many things on smart phone, tablet or laptop without seeing the counterpart. 

Smart Communication Korea CEO Lee Ha-yeon says "Literally, we are living in the age of super-connected society. The SNS is being updated 24/7 globally and communication channels are introduced month by month. Yet the quality of communication seems to deteriorate and the relationship thinner. Give one sentence on the SNS and you will get imaged by the others."

As the head trainer of the company, Lee is offering communication skills and marketing training to the call center communicators in bank, securities firms, communication companies, home shopping channels. Recently, she also started to provide untact communication training to the public servants of Seoul Metropolitan City. "Smart reminds us of something simple, clean and clever. Like its name suggests, the age we are living in requires us to have smart communication skills because it can affect our lives and businesses."

"However, although the methods of communication are shifting to the smart platforms, the principle has not yet changed: communication between 'people'. Communication is an act of delivering one's thought and mind and/or an act of marketing in terms of economy. And the latter concept is widely applied to many areas today through the smart devices. The thing is that being left behind of this technological and cultural shift can really make the group left behind in our society."

"So we must find the solutions at changing the paradigm of our set ideas. Being positive comes first followed by skilled expressions of one's thought and mind. Well sent words can give a greater impact to the receiver than several of ineffective words. For example, the call center communicator must give an impression that he/she is listening to the complaints with all ears by saying 'Yes I understood very well'." 

Lee has 20 years of experience in the telecommunication marketing and has carried on her research in the field for many years. Her book <Calling Is Marketing> released this year is the result of her hard work and it is melted with her knowledge and knowhow as well as helpful tips. 

Also, she has been running a special lecture titled <Skills to Make Your Expression Charming> through her blog and it gives down-to-earth expression skills regarding direction of the words, image and persuasion. 

If this sound alarms you or you are interested in communication skills, you have nothing to lose by asking an advice or two from Lee; or read her book.