Samsung Electronics ranks 5th in the world for fourth consecutive year with $91.4 billion in brand value

Samsung Electronics recorded a 4% year-on-year growth in brand value, solidifying its position as a "Global Top 5" brand for the fourth consecutive year. According to the "100 Best Global Brands" released by global brand consulting firm Interbrand on November 21, Samsung Electronics ranked fifth in the world with a brand value of $91.4 billion. Despite the weak global IT industry, Samsung Electronics' brand value increased across all business divisions, including mobile phones, TVs, home appliances, networks, and semiconductors. Samsung has been among the top 10 global brands for 12 consecutive years, from 2012 to this year, and is the only non-U.S. company to be among the top five global brands since 2020.Interbrand said Samsung's consistent promotion of the "One Samsung" customer experience, its differentiated "SmartSync" connectivity and gaming experience leveraging its diverse product portfolio, its ability to lead future innovative technologies such as 6G next-generation telecommunications, AI, battlefield, and AR-VR, and its strengthened ESG leadership across all product lines positively impacted the rating. Samsung Electronics continues to invest in leading future technologies such as 5G-6G, mass-producing the industry's most advanced 12-nanometer-class D-RAM, and actively responding to promising industries such as AI and automotive.

Meet Keith Haring with The Frame

Samsung Electronics is showcasing the work of 20th century artist Keith Haring through its lifestyle TV 'The Frame'. The company has added 12 works by Keith Haring to the Samsung Art Store, including Radiant Baby, Retrospect, and Untitled - Dancing Dogs. Keith Haring's work, known for his signature bold, simple lines, has been selected for major collections at galleries as diverse as the Museum of Modern Art and the Whitney Museum of American Art. The Frame offers a differentiated digital art experience with QLED 4K picture quality and a Matte Display that reduces light reflection. The Samsung Art Store offers about 2,300 works of art in 4K quality, including masterpieces from world-class museums and galleries such as the Prado Museum in Spain and the Austrian Gallery Belvedere.