In 2023, after passing through the long tunnel of COVID-19, health care has become a more important issue for us in our newly started daily life. ＆Pain is a word that often appears when talking about health care. We can go to the hospital and solve the pain, but it is not an exaggeration to say that there is no clear feedback on how chronic pain will get better, and patients are forced to constantly rely on physical therapy. Pandemic has grown the ＆home care＊ market. Nuerepa Patch, introduced by Nuerepa, is one of them. It has attracted attention since its release a few years ago. What surprises us is that the company has done a single ad for Nuerepa Patch.
A company that grows step by step
Nuerepa Patch was officially certified as a medical device using magnetism by the Ministry of Food and Drug Safety, and the safety of the product was proven through the National Institute of Medical Device Safety Information certification, and the GMP medical device manufacturing and quality control standard conformity certification. The products also have already been tested by Korea Testing & Research Institute and FITI Testing & Research Institute. It has completed FDA registration ahead of export to the United States and is expected to expand worldwide by receiving first-class medical device approval. In other words, Nuerepa is a tenacious company that takes step-by-step toward its goal. On the 26th of last month, the company signed a business agreement with the Korean Association of National Team Members (President Nojun Park) at the Olympic Park Sports Velodrome in Songpa-gu, Seoul and showed its strong will of achieving the goal.
The association president said “The most difficult thing for athletes is the pain that accompanies excessive use of muscles. As a result, when they can’t play in the next game, the players are put in the most difficult situation. Nuerepa’s technology is thought to be a must-have technology for players in all sports who are concerned about tomorrow’s match. We hope to go far together for a long time by sharing each other’s vision and expanding various cooperation based on this. Starting with this agreement, I hope it will help athletes suffering from pain in all 64 sports.” Nuerepa CEO Hyungjin Shin said “Through the MOU with the association, we will cooperate with each other to improve the health of players who are exposed to pain due to large and small injuries, while as a healthcare-based company, we will faithfully implement the support we can.”
No advertising, OK with just word of mouth
For quite a long time, Nuerepa’s goal has been aligned with ‘PLAN for mutual growth with Nuerepa, a leading company in the 21st century, a leader leading to improve the quality of human life, a medical device company that pursues the healthy life and happiness of mankind’. While all employees strive for product development for human health with passion and creativity, while maintaining the slogan of doing the best for customer satisfaction, impression, and happiness, the company’s sincerity soon showed itself as a result.
Based on nuerepa, a new material, the company obtained Innobiz Grade A, a technology innovation type certification system selected by the Ministry of SMEs and Startups, and was awarded a special prize at the ‘Global 100 People who Shined Korea Award’. Since its establishment in 2004, the company has grown steadily and has continued to invest in R&D, while developing nuerepa in earnest in 2017, steadily introducing a variety of health product lineups using this new material. Starting with the Nuerepa patch, there are more than 40 line-ups in total, including hand joint bands, waist belts, multi-purpose through-joint bands, whole plates, knee joints, and mouthpieces. The signature product, Nuerepa Patch, was released after 13 years of research and has been directly attached to the painful area to relieve pain and has satisfied numerous customers through word of mouth.
|▲ Nuerepa / CEO Hyungjin Shin
Q. What are the expected effects that Nuerepa will have by collaborating with the association?
Shin. We expect that the reliability of our products will increase further. We want to improve the performance of Korean players. As they always prepare for tough and intense matches, they are in a more painful situation than ordinary people. It is expected that better performance and results will be derived through wonderful competition in an exercise environment free from pain.
Q. Among the more than 40 product lineups, Nuerepa Patch is representative. Please explain from the discovery process of repulsive energy that forms the basis of this technology to the product.
Shin. Due to technical leaks, details cannot be revealed. The motivation for development started from the fact that my parents passed away in a very painful way, but it was not resolved even after going to the hospital several times. At the time, I was very interested in the medical field, and I happened to see a paper and got a hint. It has already been introduced through many media outlets, but repulsive energy is about the power to push, and if a health care product developed based on this energy comes out, ‘many people will be able to escape the pain. I studied for 13 years. The Nuerepa Patch, which operates on the principle of repulsive force, is a method in which ultra-light wave energy safely penetrates bones and blood vessels and acts quickly to push away inflammation and pain from the user. Although this product is not a panacea for all diseases, it was able to advance into overseas markets by obtaining approval for medical devices related to pain every year.
Q. The refund in case of dissatisfaction with the product was quite impressive.
Shin. We guarantee a 100% refund if you are dissatisfied with the product after 15 days of use, and this has not changed since the company was established. It would be nice to see it as our own confidence. In general, pain products are not returnable. Pain relief is not only effective, but also has a variety of causes. We wanted to provide reliability as well as public confidence in pain relief. Even now, that idea is valid.
Q. Lastly, what are your future plans or the product lineup you are preparing to launch?
Shin. This time, we have completed the development of a medical device that can hold the body shape. This started with the idea that Nuerepa would be more effective if it could be worn in everyday life. This product is differentiated in that it is a medical device that can perfectly hold the body shape. Starting with this, we are going to go to the textile field as well. We are still an unlisted company, but we have shareholders and many people who have invested in us. I believe that only when our company walks on the solid road can they, as partners, walk the path of success together. We have walked the path so far with the goal of becoming a healthy export company that can contribute to society and will continue to do so in the future. Our ultimate goal is to do things that can help the Korean economy as a ‘company that can help human health’.
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