Luxurious and comfortable shirt A’SHIRT
Goothing.Mall is a company that launched the online shirt brand ‘A’ Shirt.’ CEO Kim Joo-heok wore a t-shirt every day for 14 years and thought about why there were no shirts he could wear comfortably every day. He said that even if he ironed his shirt in the morning and went to work without wrinkles, his shirt was wrinkled before the morning passed, which was a big complaint as an office worker. Thus born was ‘A’ Shirt. This shirt is made using fabrics supplied to famous domestic shirt brands for 35 years. These fabrics are expensive but A Shirt maintains reasonable prices by eliminating middlemen and through mass production and online sales while the quality is as good as those sold in department stores.
No wrinkle thanks to advanced processing span
A Shirt is not only luxurious, but also practical and comfortable to wear. Since it is made of high-quality spandex material, it hardly wrinkles. Also, the semi-slim fit gives a sophisticated look. While presenting a neat design with no stitching lines, an additional layer of fabric makes it firmly fit. Two layers of high-quality cotton wicks were inserted to create a soft and non-disturbing collar. It is difficult for people with a large physique to find a shirt that fits them, but sizes 120 and 130 are always available. To protect the product, the shirt is secured with a safety fixing device in a box to deliver so that it does not wrinkle, and at the same time, a thick plastic wrap is used to prevent damage. Thanks to this meticulousness, A Shirt received more than 18,000 reviews on Naver Shopping, achieving the highest number of reviews in the shirt category. The rating was also 4.8 out of 5 despite the large number of reviews. Within two years of its release, it ranked first in the number of Naver and Coupang sales, achieving cumulative sales of more than 250,000 copies. The company donates its profits to the Korea Leukemia Children’s Foundation every month, and in April 2022, 1,316 shirts were donated to needy neighbors in Korea and abroad. In recognition of innovation and social contribution, Goothing.Mall received the Innovation Winner 2022.