Blue Rabbit’s eco-pump writes a new chapter in cosmetic containers

신태섭 기자l승인2022.06.22l수정2022.06.22 13:31







Climate change is one of the most frequently covered issues on the media. Unlike before, the governments of the world are taking the matter seriously for all living things on earth. 

For many of us, eco-friendly straws started to attract our eye that a change is being made and we also observe more people carrying tumblers in an effort to reduce the use of plastic. And the move is shifting to cosmetic containers which according to experts are most hard to be recycled. 

A report tells us that 58.6% cosmetic containers in the world are made of plastic followed by glass 20.6%, metal 10.7% and others 10.1%. As of 2018, around 152.1 billion cosmetic containers were estimated to be sold of which plastic takes 43% of 65.9 billion in number. Plastic is easy to form but difficult to recycle. 

According to Korea Environment Corporation’s report April this year, more than 64% of 7,983 cosmetic containers were not recycle-friendly and only 4 containers received recycle excellence. Most containers have metal springs in the pump and are made of mixed substances which make them recycle hard. Alarmed by this, the Ministry of Environment announced to toughen the regulation that containers not able to be recycled will not be permitted to be used at first hand. Meanwhile, the containers makers and importers must mark on each container: recycle excellence, recycle good, recycle moderate and recycle difficult. 

Amid this policy move, a South Korean company Blue Rabbit is attracting a great attention with its eco-friendly pump alternative: metal spring is replaced with recycle-friendly plastic spring made of single PP material with performance intact like the metal spring. 

It delivers smooth and accurate quantity of pumping unlike the other alternative plastic pumping methods that often received complaints on their performance. Blue Rabbit’s innovative eco-pump technology is obtained a patent and registered. It also has passed a number of tests taken place at numerous cosmetics companies with near perfect grade including Kolmar Korea, COSMAX, Cosmecca Korea and Agabang Ettoi. 

▲ CEO Jaehwan Lee

Putting up its slogan ‘The pump is an innovation in cosmetic materials’, Blue Rabbit, established in 2011 but from three year ago, is wowing the world. The patent is being processed in the US, UK, EU, Japan and China at the moment.

Price-wise, it is cheaper than metal spring containers despite it is eco-friendly. While orders are pouring in from the world, Blue Rabbit wowed visitors and industry experts alike at an exhibition held in Bologna, Italy. Containers that need a pump can be altered with innovative and eco-pump of Blue Rabbit whether it is shampoo, body wash, lotion or conditioner, hand sanitizer and detergent. 

Unlike similar containers that have around 11 parts for the pumping and is made lock down structure that exposes the spring to the contents, Blue Rabbit spring is touch-free with the contents that prevents discoloring and change of substances. Also, it is stopper lock structure and made of 12 parts. Because it is eco-friendly, using Blue Rabbit eco-pump can receive tax benefit. What is more, making and delivery of the order takes no later than 4 weeks from the moment it is received.

Jaehwan Lee, CEO of Blue Rabbit, says “It is my goal to grow Blue Rabbit as the world’s top eco-friendly cosmetic materials company.” <PowerKorea> 

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