Wanmee Jokbal has built brand recognition with its 18 side dish-included Jokbal table. The 18 sides are: 1) spawn of a pollock 2) jokbal sushi 3) seasoned chives 4) seasoned garlic leaves 5) special sauce 6) green onion kimchi 7) seasoned green onion 8) white kimchi 9) Jeju radish kimchi 10) garlic pickles 11) corn salad 12) vinegared chilli paste 13) special pickled shrimp 14) raw wasabi 15) bean sprout soup 16) lettuce and ova leaf 17) chilli and garlic 18) soybean paste. 

Heonghee Jang, CEO of Wanmee Jokbal, recommends you to try 5 ways to have an ultimate taste of Wanmee Jokbal that are 1) wrap a slice of jokbal with seasoned green onion with vinegared chilli paste on top 2) dip a slice in specially made soy sauce 3) go with raw wasabi 4) go with spawn of a pollock 5) go with sushi. 

Wanmee Jokbal is not only unique in the way it is served but also in the way it is prepared. The all-inclusive preparation makes it easy for the franchisee to manage both the front and back house efficiently: the preparation requires only one time boiling of the pack conveniently supplied from the head office. 

“As for the marketing, I’m using the most of our social media accounts of Instagram, Facebook, Naver blog and YouTube on which dinners share their dinning experience in one of our restaurants. As for those who wish to join the business, our excellent one week training program will equip them with necessary skills of running a restaurant without a hassle. Franchisees are given management support and marketing on a regular basis to roll our brand recognition with a good vibe” says Jang. 

▲ Wanmee Jokbal / CEO Heonghee Jang

He adds “Jeff Bezos once said ‘I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’” I was inspired by the saying and I thought jokbal would never disappear on our table. I will work hard as I always did to introduce even tastier jokbal meals and more fun way of serving and managing the business.” <PowerKorea>