|▲ Barodamun Kimchi / CEO Seoah Jeong|
[Kimchi From Making to Buying]
Late November every year, Koreans make kimchi, the most popular staple food in the nation. Kimchi has helped Koreans to get through harsh winter for hundreds of years and the tradition is still practiced. Unlike in the past, however, increasing number of career women with important roles in their work places is changing this national kimchi making tradition into a profitable commercial enterprise. These career women and their families depend on readymade as they value work and leisure more than manual labor that involves many ingredients, trims and procedures which are needed to make delicious kimchi. Businesswomen with kin eye were fast to catch this trend and Seoah Jeong is one of these insightful entrepreneurs.
Jeong is CEO of Barodamun Kimchi. Barodamun means ‘just made’ in Korean. What makes Barodamun Kimchi a hot seller in this fast emerging commercial kimchi market is its ‘day made day delivery’ policy as the business name suggests. Regular orders made to the company are from households in 20s to 60s and Jeong ascribes this all age popularity to its freshness and taste which she and her employees are fully confident with.
“I have 20 years of experience of running an OEM factory. The kimchi made here is melted with these 20 years of accumulated knowhow. As for the raw cabbages, I sign and renew a contract with local farmers every one year to secure the best quality cabbages possible. The storage in the factory keeps these cabbages fresh until it is made on the day for the delivery within the day. All cabbages, as well as chili pepper powder, used here are domestically grown.”
[Mix & Match]
With Barodamun Kimchi, you can order kimchi according to your preference by mix and match: you can choose ingredients universal or regional, add or remove and level the amount of condiments.
The customer response department head Jujin Jeong says “It is the job of my department to catch and analyze the needs and wants of clients and move fast to market trend. Our job also is to keep complaints zero by promptly and appropriately responding to our customers. Customer services in fact is as important as quality of products because customer easily turn their back when they feel they are hurt by poor services.”
[Plans For The Future]
Barodamun Kimchi is preparing for a global marketing with expanded kimchi-based product lines such as ripened kimchi stew and kimchi meal kits. <PowerKorea>
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