Showerplus Aquaduo wins Trade, Industry and Energy Ministerial Prize at Innovation Winner 2021

백지원 기자l승인2021.12.21l수정2021.12.21 10:32






▲ Showerplus / CEO Keeosun Oh

[Is Your Tap Water Safe?]

A few years ago, yellow and black rusty water running from the taps and showers of houses and buildings in Incheon and some areas of the capital region covered the newspapers. After investigation, the government official in charge announced that it came from worn-out water pipes buried underneath decades ago and assured citizens that he would change them all with new ones. Nevertheless, the doubt has not yet been wholly removed and many houses are using filters on the taps and the shower. Quick-witted businessmen moved fast to make and sell more effective tap and shower filters with aggressive marketing strategies. But not all have survived or doing well in this being heated up market. 



Aquaduo, the brainchild of Showerplus, is South Korea’s first transparent shower filter head. Established in 2004, Namyangju City, the company was walked a single path as nothing but a water filter specialist. Continuous investment in research and development has brought abundant fruits in obtaining unique technologies in the field which is well received not only in the domestic market but overseas also. The 17 years of accumulated knowledge and experience has pushed forward the company as second to none when it comes to tap and shower filter heads home and abroad. New and better products are answering to the needs and wants of demanding consumers and the products boast IS9001/14001, KC, With SK M & Service, and certificates from the World Atopy Association and the NSF 42 from the U.S. NSF (Food and Water Safety & Quality). 


“Certificates are very important because the marks guarantee the quality and functions in each respective area of the product. They are the results of our passionate and continuous endeavor and investment in research and development for years. The experts at Showerplus are proud of what we have achieved together so far and are determined to grow the company as the best shower filter head company in the world” says Keeosun Oh, CEO of Showerplus. 


Aquaduo is made to serve each different purpose from kitchen and bathroom to washing machine as well as in different options such as LED filter head, vitamin filter head, pet shower filters, and the 360 rotating PVC shower hose and polyurethane spring shower hose series (triple layered filter shower). These triple layered filter showers last 1.5 to 2 times longer than many existing shower filters on the market, according to Oh, and they are being sold on all Lotte Mart stores nationwide at the moment. 


[Environmental, Social and Corporate Governance]

ESG (Environmental, Social and Corporate Governance) is being received as one of the core operational policies among environment and social conscious companies globally. And Showerplus has been proactively engaging in the activities related to protecting the Earth from manmade pollutants: when you buy an Aquaduo, it comes with an eco-bag to recollect when you change the used one with new one. Showerplus also joined hands with an eco-friendly plastic materials company Ecolgreen to work together for development of PLA water purification filters. 



Showerplus received the Trade, Industry and Energy Ministerial Prize at the Innovation Winner 2021 held at the Seoul Press Center on November 19. <PowerKorea>

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