▲ Sushi President / Executive Director Jeongkil Seo

[Chobab]

Sushi used to be expensive food to eat daily in South Korea. Though the price has been relatively cheaper than before now, it still makes ordinary dinners hesitate to push the door of the restaurant. But not all sushi restaurants are unaffordable. Opening the flagship restaurant May this year in Jeonju City, North Jeolla Province, Sushi President has been growing fast with 10 branches already in operation nationwide with 20 more set to open soon. And the reason is the price! 

[Sushi President]

The 6 piece assorted sushi meal is only 4,900 won ($4.17), the 11 piece assorted sushi meal 8,500 won ($7.23) and the flagship 30 piece president sushi meal 18,600 won ($15.81). It is half the market price. Price aside, its operation is rather new: the restaurant runs by staff members from 10am to 10pm and it runs alone (manless) after 10pm until 10am. In other words, Sushi President is running 24/7. The system benefits partner restaurant operators to save labor cost while sales keep rolling, according to Jeongkil Seo, Executive Director of Sushi President. “Good price does not mean bad quality. Experienced chefs at Sushi President have carried on years of research on quality and efficient operation system and the result is Sushi President. In addition, it runs 24/7 and it can also be run as store-within-a-store” says Seo, adding “Sushi President is here for ordinary dinners to enjoy sushi every day and our excellent chefs and highly experienced staff members are working hard to grow together with partners and dinners alike.” (PowerKorea)

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