|▲ Factory B CEOs sra Choi and cchiwhoo Lim|
(PowerKorea) Chungmuro in Jung District Seoul is famous for Korean film industry. However, printing companies will be disappointed if not mentioned when talking about the area as they have been clustered and prospered there for many years. Korean’s eye to see have been raised significantly recently that the look of product often plays the vital role to open their purse. Printing industry is no exception and some of them move fast to meet the sophisticated demand of the client.
Fun collaboration between Choi and Im
Factory B in Chungmuro makes difference from its rivals with creative ideas and sophisticated designs. Though young, Srah Choi and Chihoo Im, CEOs of Factory B, have extensive knowledge and years of experience in the field. We focus on fun, says Choi: Fun makes our work exhilarating and brings us better results. We make things not in the attitude of ‘order and make business’ but of ‘make works of art’. This I think is the reason our clients also love the results and give unsparing compliments. Im adds: we don’t stick to the mold but break the mold. We share opinions like we are talking each other over a coffee and we can naturally draw a creative idea or two. If the result doesn’t meet our expectations, we keep it. If the result meets our expectations, we hand it over to our clients. This is the way we work and it creates a great fun and synergy.
Attention to detail from design to finish
Factory B offers services for indie books, catalogues, portfolios, art books, product packaging and book printing. From design to finish, Choi and Im work like a team with the client to bring satisfactory results through idea exchanges and application. Checking whole process with attention to detail, says production head Sunghoon Jo, is very important in order to avoid any mistakes and faults. The important part is filmed and delivered to the client so that the client should know what is going on during the process. Choi adds: A book has a life. The job we are doing is to raise value of this life no matter how small a book is. And the value is gained through open communication with the client and the necessary reflection.
Factory B runs an indigo output room and a cutting edge offset printing factory to produce high quality results. Instead of using fossil fuel-based ink, Factory B uses soy ink for eco-friendliness. Im says: We value highly of eco-friendliness and humanism. We like to meet people and share experience and exchange opinions and ideas. This I think is the driving force of Factory B and we are open to everybody to come and get excellent printing experience over a friendly talk.
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