A customized news and information services startup Trayd is ambitious to lead big data-driven news and information services

강진성 기자l승인2021.08.24

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▲ Trayd CEO Inhwan Choi

(PowerKorea) We live in a flood of information. News and information are flowing on social media and we are being exposed without ourselves knowing. Algorithm collects our preference and pops up news and ads we might like. It makes us difficult to see what is right and what is wrong. Everybody seems to be a writer on social media and we do not know whether it is a quality report or information. Some experts say development of deep learning information processing platforms is necessary in order to flow quality information, attainment and its application. 

Trayd is a customized news services startup that covers economy, business and life. CEO Inhwan Choi has had 10 years of experience in the field in the US and China. He worked for an IT company in the US and built extensive knowledge and knowhow in business networks. 

Trayd collects news data on stock market with analysis and predictions and provides multi language services by using the TTS technology on which people can obtain the information by hearing without reading. Trayd also provides quality news and information by using algorithm big data. Choi says that key information in general affairs and in economy whether domestic or world should be provided to all but not certain groups of society and this is the purpose of his business. 

Trayd analyzes economic data of the world in real time regardless fluctuation in stock price and gives growth possibility of companies so that information receivers can have better understanding in relation to their business and investment. The auto-translator API translates real time economic information in 15 languages simultaneously and TTS (Tex-To-Speech) and AI delivers information to the blind or busy people in a sound format. 

Trayd’s big data analysis technology processes search, statistics and correlation analysis at one go while its machine learning application detects abnormality and provides visualized analysis charts. This way, Choi says, information get credibility. 

Apart from news data, Trayd covers information on healthcare, study, attendance record and maternity care. In this age of data limitlessly pouring out every day, Choi says, the data accurately analyzed and processed can be called valuable. The more data means the more opportunity for business. 

“It is my goal to grow Trayd as one of the best market data analysis companies in the world. Though relatively small at the moment, I’m confident in hiring talented manpower, human resource management with excellent welfare policy and above all continuous investment in research and development.” 

PowerKorea is an official partner of Herald Corporation. The magazine is distributed to the KOTRA business centers in the world. PowerKorea publishes latest news of government, Samsung, Hyundai and LG and endeavors to serve a platform to engage with people around the world.


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