▲ Litinglabs / CEO Kim Yong-hyun

(PowerKorea) Beauty is power. How many can disagree? 95.6% of 1,052 job seekers answered that the look affects getting a job. In fact, everybody wants to look good. It is natural that we are drawn to the handsome. Many, especially women, are therefore find some assistance from how to make-up and wear, how to fitness and yoga, and how to get plastic surgery. Some experts say that wrinkles on the face can be a decisive factor for one to look young.

A South Korean lifting specialist group Litinglabs has raised the surgery-based beauty care to a level of medical-tech by using the most of its cutting-edge lifting techniques. Established in 2019, the company has made presence in the field of home care medical equipment, cosmeceutical (cosmetic and pharmaceutical), clinical test lab and more of its lifting-specialized clinic partnership. 

Litinglabs has extensive knowledge and know-how in lifting surgery and introduced unique customized Liting Tighting and 52 anti-aging ingredients mixed booster Liting Complex. Also introduced is AI-driven general hospital administration Smart Solution that has made management and marketing of hospital easier than ever. Going one step further, the company is working on a subscription economy medical service like Netflix where subscribers receive digitally diagnosed results of 3D face recognition devices to bring up optimum solutions alongside suggestions of effective cosmetics and food to make their face look younger and tightened on a regular basis.

This of Litinglabs’ move is interpreted as to expand its business span to bio and IT from the traditional plastic surgery and the platform is expected to answer the fast changing map of the industry and consumer demands. 

Kim Yong-hyun, CEO of Litinglabs, majored in business administration at Seoul National University. He worked for Samsung SDS (Samsung Data Systems) and GC Pharma Corporation. Joining Litinglabs early this year, Kim has invited a number of experts in the field including Samsung, CJ, LG and master and doctoral researchers overseas to maximize company’s R&D capability.

The Euromonitor’s 2018-2019 beauty and personal care market research shows South Korea ranked the 9th in the world in terms of sales which was 13.2 billion KRW and 53 million USD. South Korea also jumped to the 3rd after France and the US in export volume of cosmetics last year. 

It is encouraging Litinglabs shows more than 350% growth rate within 2 years of running the business and the number of employees has doubled to about 100 from 50 in 2020. Last July, the company succeeded securing 12 billion KRW (10.3 million USD) series A investment on preemptive right. 

“Litinglabs’ vision not only seems to grow the sales of the company but can be an epoch-making shift of skin treatment services to advanced from conventional” said an investor. 

“We will bring advancement to medical equipment development, cosmeceutical product development and AI and big data-driven administration and management solutions through which we will make medical treatment easier and more convenient than ever before” says Litinglabs CEO Kim Yong-hyun. 

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