|▲ Miin Care / CEO Gyeonghee Kang|
No woman will dislike hearing “you are beautiful” or “you are pretty”. What makes one look beautiful? Well it depends on individuals like there is a saying “Beauty is in the eye of the beholder”. Still many agrees ‘the curves of the body’ as a strongly attractive point alongside ‘long and sexy eyelashes’.
Gyeonghee Kang, CEO of Miin Care, is the first generation of the eyelash industry in South Korea. She pioneered the then barren land of eyelashes and hair extensions no matter how lonely she was as she had full of passion. She is the one who first opened a website alongside offline eyelash shop to create a boom in the field. It is not surprising to see her serving as the chairwoman of the Korea Eyelash Education Association and her proactive engagement in seminars and lectures often wows the people around her.
The book <Eyelashes That Make You Professional> she wrote created a big hit and some say that it is the Bible of eyelash. The demand from people not only in South Korea but also in China, Taiwan and Hong Kong has reprinted the book for 5 years.
Established in 2004, Miin Care secured its unique and strong presence with differentiated techniques. Today, the company is managing 12 shops nationwide and has overseas shops in Shanghai China, Jakarta Indonesia and Kuwait. The one in Jakarta in particular is being frequented by the super class of the society.
What makes Miin Care popular is at customized and continuous care services. A consultant listens carefully to the need and wants of a client and brings up customized solutions that can satisfy the client by 100%. Eyelash Spa, for example, is an exclusive service of Miin Care that removes dirt in the eyelashes to give ultimate results. All services in Miin Care values safety as its top priority as eyelashes are closely located to the eye. It is notable that eyelashes used at Miin Care is 70% lighter than normal ones and they are twist-free, easy to attach, and long lasting.
Meanwhile, the Korea Eyelash Education Association has 60 member companies nationwide and issues a number of certificates (eyelash extension: first and second class), and organizes and runs nationwide beauty contests and seminars to promote the industry as well as to foster future talents.
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