▲ Illusionfur / CEO Changju Kang

“Leopard skins from Gojoseon exchanged like gold in China” records an ancient book. So we know that furs were traded 400 years ago as valuable goods as today though they cannot seem to be a symbol of wealth anymore. However, furs are being more diversified than ever before by making into a variety of products and by being offered in an affordable price. Illusionfur is a Korean company specialized in furs. It is making a strong presence in the Korean fur market by captivating the hearts of many young women in their 20s and 30s through three keywords: affordable, young and trendy.

Furs designed and made at Illusionfur are reborn as famous fur brands such as Sammi Fur, Daedong Fur and Mariellarrosati that are sold in many department stores and home shopping channels. The majority of buyers are young women. If you have heard one of these brands and wanted to have a one but still hesitant to open your purse, you can visit Illusionfur show room as they are sold at more than 20% cheaper prices than high street. 

The show room boasts 150 fur lines and you can order design and detail on your own preference to be made accordingly. No additional fee for this! This factory type show room removed all margins and bubbles occur in the course of distribution and marketing. Kang flies to Canada on a regular basis to secure the best quality North American furs by bidding. Also, all design and manufacturing process is strictly managed by Kang and specialists who have more than 20 years of experience in the field. 

“Illusionfur pursues only the best quality and price but above all young and trendy.”

It is notable that Kang is the youngest CEO of fur industry in South Korea making his presence in the market in his early 30. Kang points out that a daughter brought her mother to buy a fur for her in the past; but young women in twos and threes pay a visit to buy one for their own nowadays.

“And I respond to the trend and this is the uniqueness of Illusionfur.”

Next year, Kang and his specialist team are launching their own fur brand LG FUR. The confidence came from the sales figure of $345,000 a year ago but a reasonable forecast of more than $860,000 this year, a significant jump!