Turning unprofitable to profitable
GADF is a company that runs duty free shop in Gunsan International Passenger Terminal. What makes this mid-sized company in the region remarkable is this: the duty free shop in the terminal suffered from bad performance for a long time due to poor customer services and management; CEO Jeon Sung-su of GADF took over the business in 2014 and turned it into a promising business the next year with a trade surplus of 4.3 billion won (US $3.8M). The sales increased yearly 6 billion to 9.3 billion won afterwards and hit record 12 billion won last year. 

As soon as Jeon took over the business, he focused on finding the cause of the bad performance and that was poor customer services and management. So he focused on improving the services while building effective management systems. 

“The most frequent users of the terminal are small traders coming from China. They are very sensitive about even tiny bit change of price and were in need of shifting their goods from the terminal to the ship. So I started with providing umbrellas for them when raining and carried their goods from the terminal to ship and vice versa for free” says Jeon.

His attention to detail in business did not stop there: he saw the Chinese tradition of giving cash gift in red envelope on Chinese New Year; he gave out a voucher in red envelope for them to enjoy free bath at Byeonsan Haesuzzim; or a voucher for free mooncake which is commonly enjoyed among Chinese; he also gave out a box of dried seaweed for free. His idea and action finally harvested good fruits: 70% revisit rate of the terminal users alongside remarkable sales growth. 

Using advantage of local business
This year, Gunsan International Passenger Terminal saw one more liner (20,000 tons) sailing from China with full of Chinese tourists and small traders. This means for Jeon is to make the most of his business acumen and infrastructure of the city to boost up regional tourism and trade. 

“Gunsan is regarded as a bridgehead of international passenger ships but is rather poor when it comes to tourism. Duty free shop in this respect is a good tool to boost regional tourism. In other words, we already have planted a profitable vegetable so we need to take care of it with utmost attention to detail if it should harvest a good fruit.”

Jeon is a man of strategy. He knows how to connect one business to another to create synergy effect. For example, he used Byeonsan Haesuzzim, opened in 2016, as a unique resting place for Chinese tourists and small traders. Byeonsan Haesuzzim draws the clean seawater of the west coast and heats it up to 60 to 70°C to be used for bath; phyllite (stone) and sweet wormwood are used as accompaniments for the benefit of improving diabetes, migraine, skin trouble, arthritis and stress. 

The seawater bathhouse (50°C) also contains around 100 kinds minerals that are good for hardening of arteries, high blood pressure, lumbago, athlete’s foot, constipation and osteoporosis.

Alongside this excellent bath, visitors can enjoy glamping, lunge, restaurant and supermarket. Seeing the explosive response from the visitors, CEO Jeon is planning to secure 10 more rooms in near future.

Contribution to local economy
GADF is running a number of cooperative firms: Byeonsan Haesuzzim, Jeonbuk Environmental Farming Association Corporation, and Wansan Jujo (brewery). 

The Corporation was established in 2002 and has grown as a representative organization in Gunsan through eco-friendly rice production; it was chosen as one of the 10 farming corporations housed in the agricultural cluster within the Saemangeum reclaimed land; Jeon is planning to build production, distribution, processing and export facilities on the 24ha land. 

Wansan Jujo’s ‘Cheondung Sori’ makgeolli (rice wine) is unique in terms of fermentation method: it is fermented in red clay room – the first and only case in Korea. It uses the quality rice of the Corporation and the bedrock water 180 meter underground in the region. It won the grand prize at the 2007 Korea Makgeolli Show by beating 600 rival brands. 

It is sold in the duty free shop in Gunsan International Passenger Terminal and CEO Jeon is ambitious to pioneer Chinese market soon.

Contribution to community
Jeon has been donating part of profits to people in need for many years. He also generously throws out scholarship to the Gunsan Educational Development Foundation and promised to notate more than 1% of operation profits to the local community. 

“Generating profit is very important for business. But returning back the profit to society is as equally important as that. GADF is a private company but it functions like a public company in a way. This is because a company in a region can only grow through cooperation and support of the local society. I’m determined to keep engaging in these meaningful volunteer activities for as long as I can do.”

GADF用个性化的顾客服务绽放出旅游之花
用盈利经营和企业创新实现“辉煌的飞翔”

最近，在美国和日本等主要发达国家，均由创新型中小企业来主导GDP增长和就业岗位，硅谷的成长也是由创新性中小企业实现融入专业化地区技术的成果。创新型中小企业在二战以后经济重建过程中担负起了最重要的作用，至今仍在发挥着发达国家经济增长的火车头作用。 

如上所述，中小企业的企业创新在国家经济增长方面起到重要作用，（有）GADF（会长 田星洙）于2014年收购群山港国际客轮免税店，每年以惊人的增长势头实现民间企业的经营创新。

引领经营创新的(有)GADF会长田星洙收购由于一成不变的顾客服务和经营管理的不善而长期亏损的群山港国际客轮免税店，第二年即2015年转换为43亿韩元的盈利，每年实现60亿韩元、93亿韩元的盈利，去年盈利额达到120亿韩元，取得了刮目相看的成就。

致力于改善顾客服务
收购后第4年实现年销售120亿韩元

为了改造由于散漫的经营管理而陷入亏损状态的群山港免税店，当务之急是查找问题所在和解决方案。(有)GADF会长田星洙从内部查找长期亏损的原因，专注于职员管理和基础设施建设以及提高顾客服务质量。

“为了向主要顾客中国游客和小商人提供便利，致力于提供细致而个性化的顾客服务。尤其是，小商人对细微的价格变动也非常敏感，所以为提供更加细致的服务而煞费苦心。例如，下雨天准备雨伞或把东西从免税店搬到上船地点等，为了给小商人提供便利，提供了无微不至的照顾，倾注了不谢的努力。”

以中国节日风俗为主题的顾客营销，在俘获小商人的人心方面也起到了主要作用。着眼于中国春节用红包给压岁钱的风俗，用红包免费提供可以利用(有)GADF的合作公司边山热疗的门票，还从中国人在中秋节期间喜欢吃月饼的风俗得到灵感，开展了支付可在面包店购买糕点的优惠券等活动。

而且，为了减少客轮上用餐费用，购买大量的紫菜，给每一位小商人提供一箱的服务，受到主要客户小商人的欢迎。

通过这种无微不至的顾客管理，与因受到中国萨德影响而接连亏损的其它免税店不同，(有)GADF的客户访问率持续高达70%，将过去年销售额28亿韩元的公司，在收购后第4年实现了年销售120亿韩元，一跃而成为内外均非常坚实的企业。 

边山海水热疗日趋成为吸引游客的休闲之处

今年群山港增加了一艘两万吨级客轮，中国游客数量也随之增加。主要以孝道之旅的形式访问的中国游客，对费用较低的客轮旅行非常满意。 

田会长称免税店是“旅游之花”，强调道为了对外宣传群山的良好形象，必须改善服务质量。

“与其它地区相比，群山的旅游环境还不够完善，需要倾注更多的关注。为了使群山能够成为国际客轮的桥头堡，当务之急是要发展地区旅游事业。免税店可以说是旅游之花，如果不去播种，不经心栽培，哪能有鲜花盛开呢。所以地方自治团体和各个部门要更加爱护和关心群山的旅游事业。”

田会长称作为群山地区的一个成员，深感到义务和责任重大，正在运营的合作公司边山海水热疗，合作为其中重要的项目来加快进一步完善的步伐。

边山海水热疗是田会长从2016年开始运营的企业。 

边山海水热疗充分体现供游客充分休息和治疗的休闲之处的价值，深受游客欢迎。 

引进西海岸清净海水，加热到60~70度左右以后用毛巾沾一些热海水包住身体部位，海水中的矿物质成分就会被人体所吸收，可发挥多种功效。作为浴池添加剂使用锗含量丰富的千枚岩和黄花蒿，千枚岩的锗含量比温泉高很多，可提高免疫力，黄花蒿可降低体热，有助于缓解疲劳。而且，还具有治疗糖尿病和偏头痛等疼痛和各种皮肤疾病、关节炎、缓解压力等功效。 

而且，将清净海水加热到50度以上的海水浴，含有百余种矿物质成分，具有可治疗动脉硬化、高血压、糖尿、关节炎、腰痛、脚气、湿疹等各种皮肤疾病以及预防各种疾病的超强功效，深受广大游客的欢迎。 

与此同时，有益于预防成人病、妇女病、便秘以及强化肝功能、免疫力的艾灸和通过促进身体血液循环，缓解淤血，促进激素分泌，有助于骨质酥松症及减肥的坐熏，也颇受游客欢迎。 

除此之外，为了家庭单位游客的特殊体验，引进了可享受舒适露营生活的野外露营设施，运营休息室、餐厅、商店等，为顾客提供多种用餐和休息空间。 

边山海水热疗以中国游客为对象，出售可免费利用免税店的门票，为团体游客提供优惠等细致而个性化的顾客营销。作为旅游事业的一环正在推进的边山海水热疗，策划从群山免税店经由新万金防波堤抵达扶安边山海水热疗的旅游路线，以促进当地旅游事业。

因为受到游客很好的反应，正在计划扩建10个热疗室。 

全北环境农业营农组合·(有)完山酿造等合作企业
为地区经济的发展作出贡献

(有)GADF除了边山海水热疗以外，还运营全北环境农业营农组合、(有)完山酿造等合作企业，为地区经济的发展作出贡献。

全北环境农业营农组合成立于2002年9月，以扩大环境农业经营范围和开垦对特有优质大米生产为基础，已成为群山代表性营农组合。自然生态农业及营农活动起到创造收入和开发群山专业化地区形象的效果。而且，和全国10多个农业专门营农法人一起被选定为在农食品部公开征集的新万金开垦地内农生命用地第5公告农业园区入驻企业，在面积达24ha的用地上正在计划包括生产·流通·加工·出口等领域的先进农业。

学习日本利用冲绳紫地瓜开发蛋糕和饼干等二百多种商品的经验，现在全北环境农业营农组合也在计划栽培地瓜或各种农作物，开发出多种商品，改善创新性农业环境。

同时运营的(有)完山酿造是利用全北环境农业营农组合生产的优质大米，在全国唯一的黄土发酵室内进行发酵，生产和销售雷声牌米酒的企业。

使用从180m地下抽出的清净岩层水，继承韩国传统米酒清凉的味道和酒香，2007年在大韩民国米酒品评会上在全国600多种米酒中荣获大奖的全北著名的酿造厂。 

尤其是，雷声牌米酒减轻米酒特有的口涩感，口感柔和，回味无穷，没有头痛和宿醉，是一种色香味俱全的佳酿。 

现在群山港国际客轮免税店出售，其醇厚的味道通过游客的口碑已得到验证。为此，除了对外宣传韩国的效果以外，还将出口到中国。(有)完山酿造的雷声牌米酒用传统分阶段制造工艺和纯天然材料，充分体现地区特性的酒，已得到地区居民和广大游客的认可。 

开展多种回报社会的事业成为地区社会的榜样

田会长每年都在进行帮助邻居捐爱心款和以弱势群体为对象的捐赠大米以及针对地区独居老人提供免费洗澡服务活动等，共享收益的回报社会活动。 

而且，为了群山的教育发展和培育全球性人才，向群山教育发展振兴财团捐赠奖学金，成为地区社会的榜样，今后还将通过捐出营业利润的1%以上的活动回报社会，忠实履行企业的社会责任。 

田会长称：对现在运营中的事业来说，企业创造利润固然重要，但是它还跟地区发展有着密切的关系，所以感到更大的责任感和使命感。

“GADF虽然只是一家民间企业，但是还具有一定的公共性。所以着眼于跟多种目标层保持共赢关系，致力于跟地区社会一起实现可持续发展。我希望这种努力结出硕果，能够有助于群山地区经济的发展以及提升地区形象，这也是我个人的愿望和所追求的目标。”

（有）GADF把危机当做机会，引领企业创新。我们寄望于日趋成为民间企业榜样的GADF能够取得丰硕的成果，绽放出旅游产业的鲜花。