UPDATE : 2019.8.14 13:47

GADF is writing a new history in Gunsan

l2018.11.15

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Jeon Sung-su

Turning unprofitable to profitable
GADF is a company that runs duty free shop in Gunsan International Passenger Terminal. What makes this mid-sized company in the region remarkable is this: the duty free shop in the terminal suffered from bad performance for a long time due to poor customer services and management; CEO Jeon Sung-su of GADF took over the business in 2014 and turned it into a promising business the next year with a trade surplus of 4.3 billion won (US $3.8M). The sales increased yearly 6 billion to 9.3 billion won afterwards and hit record 12 billion won last year. 

As soon as Jeon took over the business, he focused on finding the cause of the bad performance and that was poor customer services and management. So he focused on improving the services while building effective management systems. 

“The most frequent users of the terminal are small traders coming from China. They are very sensitive about even tiny bit change of price and were in need of shifting their goods from the terminal to the ship. So I started with providing umbrellas for them when raining and carried their goods from the terminal to ship and vice versa for free” says Jeon.

His attention to detail in business did not stop there: he saw the Chinese tradition of giving cash gift in red envelope on Chinese New Year; he gave out a voucher in red envelope for them to enjoy free bath at Byeonsan Haesuzzim; or a voucher for free mooncake which is commonly enjoyed among Chinese; he also gave out a box of dried seaweed for free. His idea and action finally harvested good fruits: 70% revisit rate of the terminal users alongside remarkable sales growth. 

Using advantage of local business
This year, Gunsan International Passenger Terminal saw one more liner (20,000 tons) sailing from China with full of Chinese tourists and small traders. This means for Jeon is to make the most of his business acumen and infrastructure of the city to boost up regional tourism and trade. 

“Gunsan is regarded as a bridgehead of international passenger ships but is rather poor when it comes to tourism. Duty free shop in this respect is a good tool to boost regional tourism. In other words, we already have planted a profitable vegetable so we need to take care of it with utmost attention to detail if it should harvest a good fruit.”

Jeon is a man of strategy. He knows how to connect one business to another to create synergy effect. For example, he used Byeonsan Haesuzzim, opened in 2016, as a unique resting place for Chinese tourists and small traders. Byeonsan Haesuzzim draws the clean seawater of the west coast and heats it up to 60 to 70°C to be used for bath; phyllite (stone) and sweet wormwood are used as accompaniments for the benefit of improving diabetes, migraine, skin trouble, arthritis and stress. 

The seawater bathhouse (50°C) also contains around 100 kinds minerals that are good for hardening of arteries, high blood pressure, lumbago, athlete’s foot, constipation and osteoporosis.

Alongside this excellent bath, visitors can enjoy glamping, lunge, restaurant and supermarket. Seeing the explosive response from the visitors, CEO Jeon is planning to secure 10 more rooms in near future.

Contribution to local economy
GADF is running a number of cooperative firms: Byeonsan Haesuzzim, Jeonbuk Environmental Farming Association Corporation, and Wansan Jujo (brewery). 

The Corporation was established in 2002 and has grown as a representative organization in Gunsan through eco-friendly rice production; it was chosen as one of the 10 farming corporations housed in the agricultural cluster within the Saemangeum reclaimed land; Jeon is planning to build production, distribution, processing and export facilities on the 24ha land. 

Wansan Jujo’s ‘Cheondung Sori’ makgeolli (rice wine) is unique in terms of fermentation method: it is fermented in red clay room – the first and only case in Korea. It uses the quality rice of the Corporation and the bedrock water 180 meter underground in the region. It won the grand prize at the 2007 Korea Makgeolli Show by beating 600 rival brands. 

It is sold in the duty free shop in Gunsan International Passenger Terminal and CEO Jeon is ambitious to pioneer Chinese market soon.

Contribution to community
Jeon has been donating part of profits to people in need for many years. He also generously throws out scholarship to the Gunsan Educational Development Foundation and promised to notate more than 1% of operation profits to the local community. 

“Generating profit is very important for business. But returning back the profit to society is as equally important as that. GADF is a private company but it functions like a public company in a way. This is because a company in a region can only grow through cooperation and support of the local society. I’m determined to keep engaging in these meaningful volunteer activities for as long as I can do.”

GADF个顾务绽ۯ
经营业创实现“辉飞”

Σڸ国发达国ʫг创业来导GDP长业岗ȣЩ长创业实现专业区术创业战经济过担负ģ发挥发达国ʫ经济长车头ġ 

߾业业创国ʫ经济长۰ģGADF会长 ⪣2014Ҵ购ߣ国际轮税Ҵ惊长势头实现间业经营创档

领经营创()GADF会长购变顾务经营η长Ѣ亏损ߣ国际轮税Ҵ即2015Ҵ转换为43亿韩ףҴ实现60亿韩ꪡ93亿韩ףҴ额达120亿韩ꪣξ


顾务
购4Ҵ实现Ҵ销售120亿韩

为ߤؼ经营η亏损状态ߣ税当务查找问题决۰С()GADF会长从内ݻ查找长Ѣ亏损ף专职员η础设设顾务质ᡣ

“为顾国ף细个顾务对细ڰ̫变动ު为ʥ细务߰费备伞东从税߾为给ףڰ顾倾谢ҽ”

国节风为题顾营销俘获۰ġ国节红给压岁钱风ԣ红费ʦ()GADF边ߣ热疗门还从国节Ѣ间欢饼风灵开ʦ购买糕优动

󦣬为减轮߾费ģ购买给务户欢ʡ

过这种ڰ顾η⣬与国萨响连亏损它税ң()GADF户访问续达70%将过Ҵ销售额28亿韩ɣ购4Ҵ实现Ҵ销售120亿韩ꪣ跃为内гު坚实业 


边ߣ热疗趋为闲处

Ҵߣʥ艘两ز吨级轮国数随ʥԳ访问国ԣ对费较轮ު满 

会长称税“”˭调Գ为对传ߣڣ须务质ᡣ

“与它区ߣ环还够༣倾关񼡣为ߣ够为国际轮桥头£当务发区业税ʦ说种经ƣ哪鲜开呢۰团体个ݻ门ʥ爱护关ߣ业”

会长称为ߣ区个员义务责ޣ运营边ߣ热疗为项来ʥ进顣

边ߣ热疗会长从2016Ҵ开运营业 

边ߣ热疗体现疗闲处值欢ʡ 

进清净⩣ʥ热60~70پ热体ݻȣ矿ڪ质会体⥣ʦ发挥种为ʥ剂锗丰ݣ黄ڣ锗温很ʦ黄ʦ˽体热缓劳󦣬还疗ܻ头种肤ܻ关节缓压 

󦣬将清净ʥ热50߾鱣种矿ڪ质£ʦ疗动脉压㡢关节ԡ气湿种肤ܻ预种ܻ˭广欢ʡ 

与时预ܻ妇ҳܻ˭϶过进体环缓淤죬进̭质酥减颇欢ʡ 

⣬为ʫ单体验进ʦ营营设㿣运营厅为顾种间 

边ߣ热疗国为对ڣ售ʦ费税门为团体优细个顾营销为业环进边ߣ热疗划从ߣ税经ز达ݦ边ߣ热疗线进当业

为很应计划扩10个热疗 


环农业营农组·()ߣ酿业
为区经济发贡献

()GADF边ߣ热疗⣬还运营环农业营农组ꡢ()ߣ酿业为区经济发贡献

环农业营农组ء2002Ҵ9ţ扩环农业经营围开垦对优质ڷ产为础为ߣ营农组ꡣ态农业营农动创开发ߣ专业区󦣬国10个农业专门营农选为农ݻ开ز开垦内农٤5ͱ农业园区驻业积达24ha߾计划产·׵·ʥ·Ϣ领进农业

学习冲绳开发ӱ糕饼种经验现环农业营农组计划种农ڪ开发种创农业环ѡ

时运营()ߣ酿环农业营农组产优质ڷ国黄发内进发产销售声ڷ业

从180m清净层⩣继韩国传统ڷ清ګԳţ2007Ҵ韩国ڷ评会߾国600种ڷ荣获奖٣酿厂 

声ڷ减轻ڷϢ涩Ϣګ穷没头种ګʢ酿 

现ߣ国际轮税售ګԳ过Ϣ验证为󮣬对传韩国⣬还将Ϣ国()ߣ酿声ڷ传统阶ӫ艺纯体现区У区广认ʦ 


开种报会业为区会۴样

会长ҴԴ进帮邻爱γ势体为对赠ڷ针对区独费澡务动报会动 

󦣬为ߣ教发Ϲߣ教发兴财团赠奖学ѣ为区会۴样还将过营业润1%߾动报会实业会责 

会长称对现运营业来说业创润ͳ驣ӣ它还跟区发关ͧ责٤

“GADF虽ʫ间业ӣ还跟种标层赢关ͧ跟区会实现ʦ续发这种ҽ结硕够ߣ区经济发区ڣ这个ϴ标”

GADF当会领业创档们趋为间业۴样GADF够丰硕绽ۯ产业鲜 


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