▲ Hwang Si-hyun, Director of Hwang Si Hyun Naming Center

In fact, Hwang had nothing to do with her current profession in naming business before. She dreamed of being a designer which she kept pushing on even after marriage despite a failing in attempting every year. The turning point came in 2008 when she knew by chance about the naming theory. 

Digging the field with flaming curiosity for a year, she became confident to open her own business and put up the signboard that said Hwang Si Hyun Naming Center in 2009. The next year, she opened her blog titled 'Hwang Si Hyun's Naming Story' and it drew 100,000 visitors within a year and the number is nearly reaching to 470,000 at the moment. 

Behind this remarkable attraction of readers lies her wit: she gave analysis to the names of celebrities, hit dramas and animation characters in the naming theory's point of view. "I prefer to be called as a 'name analyst' rather than a 'name giver'" says Hwang. 

She continues "Naming is nothing but a mix of letters built on statistics. In other words, I rather avoid saying that it is related to the four pillars of destiny or the divination sign. Instead, I reference the mathematics of the Korean name and the dynamics theory in ancient China."

She emphasizes that the Korean alphabets are proven to be scientific and their sound energy has actions and effects. In other words, she has become able to analyze even the western name on the Korean sound. She also found the effect of the waves occurred by the sound energy and it showed 90% accuracy after applying to her clients. 

Gathering her knowledge and experience, she published <Hwang Si Hyun's Story of Naming II> January this year. "Having a positive attitude is as important as changing one's name appropriately to create a synergy effect. So I always encourage my clients to speak positive and act positive." 

If you feel like there is something wrong with your name or your business name, it might be a good idea to seek an advice or two from Hwang.