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“Consulting psychology is not a ‘treatment’ but ‘healing’” 
Kim Hwa-sook, Psychology Consultant and CEO of Slow Village Mentor

According to a report, 40.5% couples pointed out ‘personality clash’ as a reason to say goodbye. In other words, it shows how important yet difficult to understand and consider each other; and this is not only applies to couples but all most all human relationships at home, at work place and between friends. If ‘patience’ was the virtue in the past, today people seem no longer see it as virtue but rather express their emotions straight. If you go to Hongdae, you might have seen rather many ‘psychology café’ along or on the street to attract the passersby. To those who have prejudice that consulting psychology is for people with mental issues, Kim Hwa-sook, CEO of Slow Village Mentor, says “Consulting psychology is not a ‘treatment’ but ‘healing’. Everybody has different personality, understanding and approach which make it hard who is right and wrong. So, understanding the other’s personality and preference is more helpful than finding faults to accuse. This is the beginning of building a better relationship.” Kim opened <Psychology Café Mentor> in Hapjeong-dong, Hongdae in 2011 with focus on ‘personality analysis’. She has been credited for making a contribution in popularizing the concept of ‘psychology’ more publicly acceptable. The success of <Psychology Café Mentor>, however, came from the effective consulting methods which are: 1) Enneagram of Personality which categorizes people in 9 kinds of personality 2) EFT designed for purifying energy systems in the body 3) Inner Healing that finds and heals the wounds residing inner side of a child 4) Mentor Personality Analysis Program melted with 10 years of knowledge and experience of Kim. Thanks to these innovative methods, <Psychology Café Mentor> has become a well-known attraction in the area especially among young couples. In answering to the explosive respond, Kim opened 12 stores last year alone (Daegu, Busan, Suwon, Cheonan, Jeongju, Illsan, Daejeon and Gangnam and Kondae in Seoul) and the words of <Psychology Café Mentor> has rapidly spread through a number of TV shows such as KBS <AM Plaza> and <Human condition>, Naver TV <VJ Magazine>, OBS TV and Africa TV. As a result, the business now covers not only individual couples but also staff of companies; Kim is running special mentoring and workshop lectures for big companies such as Samsung, Hansol Education, Hyundai Marine & Fire Insurance, Yuhan Kimberly and LG Household & Health Care at the moment. It is interesting to know that Kim is not a psychology major. She lost her mother when she was 6th grade and studied consulting psychology with a desperate hope to overcome the trauma. “I suffered from nightmares for 15 years since my mom had passed away. I couldn’t get away from sadness, resentment and self-reproach and I felt that I must do something. Studying consulting psychology was the channel to escape from the trauma.” Opening the online café in 2008 was the will of Kim to help the people with the same psychological instability like she had before and it eventually led to open the current < Psychology Café Mentor>. Thanks to the Kim’s development of ‘Mentor Training System’, visitors can have the same quality consulting psychology whichever store they visit. “At least 5 mentors are working at a store so that the visitors do not experience a long waiting time.” Meanwhile, Kim released two books <Self Positivity Diary on EFT> (2011) and <Heart Tells Me> (2014) with a good will to help more people who cannot afford time to visit her cafe. As for the future plan, is working on a book about consulting psychology for child rearing and on securing intellectual property rights. 

Note: <Power Korea> “rewrites” the Korean article in English “concisely” for native English speakers and staff of foreign missions in Korea.


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