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“Angel Sports baseball goes global!” 
Kim Gui-ho and Jeong Suk-jin, CEOs of Angel Sports

Kim and Jeong established ‘Angel Sports’ to create a global Korean sports brand like Nike, Adidas and Reebok. For this, Kim takes charge in production management and overseas marketing while Jeong in domestic marketing and business planning backed up by Deputy CEO Jang Hyeon who has a deep knowledge and experience in sports industry. Kim and Jeong poured their own money in research and development of ‘medical smart balls’ for many years. The technology attaches sensors connected with a smartphone to the arms of a pitcher to calculate the data on the status of the shoulder and body in order to prevent any possible injuries. But the technology not only is being developed for pitchers but also for all sportsmen. Kim and Jeong say that they are in 70% of the development process and are ambitious to sign contacts with MLB players in the USA to pioneer overseas markets when completed. In fact, the technical skills of Angel Sports have been proved already for its development of bulletproof balls: the seam of the baseballs is still intact despite the constant friction. For this reason, the balls are being used in many baseball teams as well as screen baseball lounges. Meanwhile, Angel Sports is returning back part of its profits to local baseball teams in Seoul, Daejeon and Busan on a regular basis with a plan to support up to 8 teams by 2020. But Angel Sports doesn’t confine the donation to supporting local teams only but also to spreading its excellent products as well as the charm of baseball games to more people. Kim and Jeong had the inspiration from Lee Man-soo, the manager of SK Wyverns, who is actively promoting baseball in Laos and giving a support for the national baseball team. Kim and Jeong are ambitious to promote the Angel Sports baseball to be used as an official baseball of the Korean baseball leagues alongside the support and they are determined to draw double the amount of the sales as well as pioneering overseas markets in the year 2018. 

Note: <Power Korea> “rewrites” the Korean article in English “concisely” for native English speakers and staff of foreign missions in Korea.


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