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°¡Àå Ãֱ٠û³â ÀÏÀÚ¸® âÃâ·Î ±â´ë¸¦ ¸ð¾Ò´ø ǪµåÆ®·°ÀÌ ¸ÅÃâ°¨¼Ò¿¡, ¿µ¾÷Àå¼Ò¸¦ ÀâÁö ¸øÇÏ°í ¹æȲÇÏ°í ÀÖ´Ù´Â ´º½º°¡ È­Á¦°¡ µÇ¾ú´Ù. ¾î¼¸é »õ·Î¿î ½ÃÀåÀÇ Ã¢ÃâÀ» ÀüÇô »ý°¢ÇÏÁö ¾Ê¾Ò´ø ±×µéÀÇ ¹®Á¦Á¡ÀÌ Çϳª µÑ ³ëÃâµÈ °ÍÀÌ ¾Æ´Ò±î. ÀÌ ´ëÇ¥ÀÇ ¹¬Á÷ÇÑ Á¶¾ðÀÌ ´õ¿í ¹«°Ì°Ô ´Ù°¡¿À´Â ±î´ßÀÌ´Ù.

 

“Success comes from creative menus and continuous research!”

Lee Jae-yoon, CEO of Leemanse Samgyeopsal (grilled pork belly)

The difference of Leemanse Samgyeopsal is at Korean angelica root. It is known to be good for dementia, anemia and blood circulation and CEO Lee introduced ‘ripened angelica root pork belly’ served with ‘fermented soybean paste sauce’ also known to be good for hangover, osteoporosis and anti-aging. “Many people say that restaurant business hardly fails. In fact, there might be no businesses that can fail as easily as restaurant business. This is because many of them just open a restaurant with the menus that are nothing new to talk about” says Lee who emphasizes on the important of creative menus. “I doubt about the common practice of the franchise industry that the head office supplies everything and the franchisees just run the restaurant without continuous effort in development of new menus and pioneering competitive locations. My idea is that the head office gives part of the management rights to franchisees to a certain level that can create their own advantage as long as the taste of the menus and good customer services are secured.”Lee tips that there are many good locations in remote areas and it is often the case that the differentiation in menus is the one thatattract the dinners but not the location. “If a restaurant owner complains that he barely sees dinners eating at his restaurant recently, I would like to say to him go outside and study what menus the hot restaurants sell. A senior businessman once told me that owner-operators see the immediate profit and small business owners see the next one year but entrepreneurs see the next 10 years. Though small business owners I am, I’m seeing the next 10 years of my business. And I know this requires strong mind that makes me go through harsh trials and errors and constant up and downs but I believe in myself that the 25% I invest will come back by 250% one day.”Meanwhile, Lee has been offering free meals for people in need through the Leemanse Sharing Alliance for the last 15 years.

Note: <Power Korea> “rewrites” the Korean article in English “concisely” for native English speakers and staff of foreign missions in Korea.


ÁöÀ±¼® ±âÀÚ  jsong_ps13@naver.com
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