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[Korean Brand] Cho Yun Ju Dain Hanbok (CEO Cho Yun-ju)
Honorary Ambassador of Korean Dress spreads beauty of Korean dress to the world
Remarkable feat accomplished by attention to detail and eye for beauty

CEO Cho Yun-ju of Cho Yun Ju Dain Hanbok has accomplished the splendid feat of winning the grand prize at The 19th Korean Dress Contest. Her sense of beauty was well recognized in supporting her works for The 6th and 7th Daejeon Hyo Culture Festival and she had the honor to be appointed as Honorary Ambassador of Korean Dress in 2015. Cho designed Korean dress for Hungarian and Paraguayan Ambassadors couples for 2015 Global Costume Festival and won the global excellence prize and the excellent designer prize simultaneously on the day, spreading her name as a rising talent in Korean dress design and making. In gratitude of outstanding execution of her skill, she also received appreciation plaques from both ambassador couples. In 2016, Cho added one more career to her profession as Diplomatic Mission for Korean Dress from which her career and accomplishment have been further expanded to being a judge of Algeria-Korea Cultural Program, and of 2016 Korea Hanbok Model Contest, and winning the grand prize at 2016 Global Costume Festival and yet another role as 2016 Czech-Korea Cultural Exchange Publicity Ambassador. Those who wish to appreciate the excellence of her works are highly recommended to pay a visit to Cho Yun Ju Dain Hanbok in Daejeon.

Tradition meets modernism 
What makes Cho Yun Ju Dain Hanbok outstanding is at easy patterns, natural curves and graceful pastel tone color that is as comfortable as modern dress today. One of the reasons that Korean dress was ceased to be worn by its own people attributes to the failure in simplicity. The solution was 'alternative Korean dress'. Yet they failed in satisfying the taste of young and middle age consumers. In this situation, the advent of Cho Yun Ju Dain Hanbok was but a breakthrough: the element of tradition combined with sophistication and modern simplicity. In this respect, we can venture to say that the saying 'The most Korean is the most global' must be revised. Innovation comes from changing for better but certainly not from staying where it is. Many globally recognized and praised evidently have gone through this changing for better. With its innovation as the spring board, Cho Yun Ju Dain Hanbok is pushing forward its capabilities and expertise to global stage over Korea.

Winning '2016 Korea Culture Management Awards', and beyond
The fame of CEO Cho made her busier than ever before. She appeared on a number of TV shows including 'Issuein' of TJB while receiving more prizes including 'Korea Social Contribution Art Plaque', and 'Traditional Costume Prize' from the chairman of the Education, Culture, Sports, and Tourism Committee, and '2016 Korea Culture Management Awards' in the Korean dress category from The Herald Business. It was especially meaningful for Cho to win '2016 Korea Culture Management Awards' as she succeeded the awards after the famous Korean dress designer Park Sul-nyeo who won the awards in the same category in 2015. Cho said "I feel really rewarded that the passion I have poured in Korean dress making are worth the effort and I never regret to have walked the single path. Not being complacent, I will keep pushing forward myself in bringing more innovative and more sophisticated Korean dress to the people." <Power Korea> sends a message of support. 


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