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“ÇູÇÑ Ã¢¾÷ÀÇ µ¿¹ÝÀÚ°¡ µÇ°Ú½À´Ï´Ù”
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Á¤ ´ëÇ¥´Â “ÇöÀç ÀúÈñ ¼ºÁÖÀåÅ͵ÅÁö±¹¹äÀº ºü¸¥ ¼Óµµ·Î ¿ï»êÀ» °ÅÃÄ ºÎ»ê¿¡ ÁøÀÔÇÏ°í ÀÖ½À´Ï´Ù. ÇâÈÄ ±¹³» »Ó ¾Æ´Ï¶ó ÀϺ»°ú Áß±¹, µ¿³²¾Æ½Ã¾Æ, À¯·´ µî °¢±¹¿¡ Á÷¿µ ¹× °¡¸ÍÁ¡À» ¼³¸³ÇÏ¿© ‘ÄÚ¸®¾È ¼öÇÁ’¸¦ Àü ¼¼°èÀÎÀÌ Áñ±æ ¼ö ÀÖµµ·Ï ¸¸µå´Â °ÍÀÌ ÀúÈñµéÀÇ ¸ñÇ¥ÀÔ´Ï´Ù”¶ó°í ¸»Çß´Ù. ¶ÇÇÑ ¹Ì·¡ÀÇ À½½ÄÀ¸·Î °¢±¤¹Þ°í ÀÖ´Â ‘°ïÃæ’ÀÇ ½ÄÇ°È­¿¡ ´ëÇÑ ¿¬±¸¿¡ ¸ÅÁøÇÏ¿© Àü ¼¼°èÀÎÀÇ ½ÄÇ°¹®È­¸¦ ÁÖµµÇÏ´Â ±â¾÷À¸·Î µµ¾àÇÏ°íÀÚ ÇÑ´Ù°í ¹àÇû´Ù.

°Ç°­ÇÑ ½ÄÇ°¹®È­¸¦ ¸¸µé¾î°¡´Â °Í, ºÒ°æ±â¸¦ À̰ܳ¾ µ¿¹ÝÀÚ°¡ µÇ°Ú´Ù´Â °ÍÀÌ ¼ºÀ¯¼®·ÇãÅÂÇö·Á¤ÀçÀ± ´ëÇ¥ÀÇ ÃʽÉÀ̸ç, ´ÙÁüÀÌ´Ù. Áö¼ÓÀûÀÎ ½Å¸Þ´º °³¹ß°ú ±âÁ¸ ¸Þ´ºµé¿¡ ´ëÇÑ º¸°­À» ÅëÇØ °­ÇÑ °æÀï·ÂÀ» °®Ãá ±â¾÷À¸·Î °Åµì³ª°Ú´Ù´Â ¢ßÇÏÀ̽º. ½Å·Ú¿Í ¼ÒÅëÀ» ±â¹ÝÀ¸·Î °í°´µé¿¡°Ô´Â °ª½Î°í ¸ÀÀÖ´Â °Ç°­ÇÑ ¸Ô°Å¸®¸¦, ¿¹ºñâ¾÷Áֵ鿡°Ô´Â ¼º°øâ¾÷À» À§ÇÑ ÃÖ°íÀÇ ¼Ö·ç¼ÇÀ» Á¦°øÇÏ°Ú´Ù´Â À̵éÀÇ ´ÙÁüÀÌ ¾ÕÀ¸·Î ¾î¶² °á½ÇÀ» ¸ÎÀ» ¼ö ÀÖÀ»Áö ±â´ëÇØ º»´Ù.

Talking about a hope over sharing a pork rice soup
SungjuJangter Pork Rice Soup

Three young startuppers’ solution to get through recession
We do not know since when but having a nice meal at a good price has long disappeared. With the recession still doesn’t seem to improve, more and more people are falling into financial hardships which make them hesitate to open their purse for a good old nice meal. This was the idea of three young startuppersSeong, Heo and Jeong; bringing back our warm tradition to share each other’s heart over a food. Seong explains “We went through the same hardships like many other people and we knew very well the burden they had to carry on their shoulders. So we gathered our mutual will and strength to provide a nice meal at a good price as a way to cheer them up. We spent many days and nights for market research, development of recipe and securing efficient distribution channels.Eventually, we established HYS (Hope, Young and Strive) and launched its first brand SungjuJangter Pork Rice Soup on 15 March this year.”

“Good ingredients, good taste, good heart equal a good old pork rice soup”
Heo continues “You have to pay around KRW 10,000 for a meal nowadays. But we did not want to swim with the tide as pork rice soup is so special a dish for us; we grew up with it and it always has been a meal to fill up an empty stomach of many ordinary people at a good price.”You can enjoy a pork rice soup, containing various nutrients including vitamins, minerals, calcium, magnesium and glucosamine (a growth factor), only at KRW 3,900. In addition, you can enjoy mixed rice soup and Korean sausage soup at KRW 4,900. The soup uses 100% domesticleg bones and they are boiled for 72 hours to create a deep taste after removing all small bones and blooded part for removing its unique smell. Also, no artificial flavor enhancers are added but only fresh and health ingredients. Thanks to its competitive price, good taste and fresh & healthy ingredients, the three young entrepreneurs are now running 9 branch stores in Ulsan and planning to open 3 more in Ulsan and Busan and 4 more in SouthGyeongsang Province in near future.

“Let’s work together and grow together”
Jeong continues “Some of the customers doubt whether we use fresh ingredients or the portion might be smaller due to its surprisingly low price. But the doubt soon becomes amazement and makes their mouth slip out ‘wow’ and put their thumbs up after the first spooning. Then they ask one of our staff “Can you actually make profits on this price?”And we answer “We make profits because you will come back again and again.”The efficient one-stop distribution system directly delivered without mid operatorsand various other additional menus such as cold port rice soup and port cutlet also arecontributors for thesuccess. Seong says “We continuously develop new menus to meet the demands of men and women of all age groups. And we guarantee 40% of net profit despite its low price. If you are planning to start a business, you are welcome on board to work together and grow together with us.”Jeong added“Our dream is big that we want to develop and promote the soup to the world over Korea. So join us our big dream today to grow together.”<Power Korea> sends a message of support to HYS. 


Á¤½ÃÁØ ±âÀÚ  jungsijun@naver.com
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