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Introducing world's first interferon for animals
Angel Project to win Ministerial Prize from MAFRA
Virback Korea CEO Shin Chang-seob

Winning Ministerial Prize in 2015 proves animal medicine inspection
A multinational animal medicine company Virback (Korea) held a business strategy & kick-off meeting for 2016 at Hongcheon Vivaldi Park. The company celebrated its winning of Ministerial Prize from the Ministry of Agriculture, Food and Rural Affairs last year in the autonomous medicine inspection carried for 379 animal medicine companies. CEO Shin says "We strengthened the professionalism of our staff with the training programmes of IICAB which is one of the top authorities in the animal medicine field. The programmes motivated the staff and helped them achieve their goal." Headquartered in France, world's No.8 animal medicine company Virback Group is famous for investing 8% of its sales to R&D. Virback Korea, opened in 1997, is one of 28 branches worldwide and CEO Shin (reinaugurated in 2014) used to be a marketing specialist who worked for Zoetis and Boehringer Ingelheim. He achieved his quarterly goals within a year of his service with his innovative reshuffle. Shin celebrated the success of Angel Project in the meeting, announced top performers (promoted), and encouraged long-term employees who have worked for more than 5 years. Shin said in the meeting that the global food problem and antibiotics & animal medicine is closely related. He also showed his will to spread the necessity of animal medicine in relation to rabies, influenza, AI and MERS. In addition, he predicted that the role of pet medicine would be enhanced in the near future and so would the co-development of the pet and animal medicine industries.

Win-win management system 'Angel Project' to achieve new goals
Shin introduced Angel Project which will last until 2018. The main idea is to increase profits and share them with employees. In 2015, for example, the employees of Virback Korea traveled to Kota Kinabalu on company's expense for achieving the goal. This year, Shin has planned 'Angel H Trip' so that the employees can travel to Hawaii on achieving this year's goal. The programme includes scholarship and 1 to 2 months internship of students of Konkuk University and Chonnam University to promote company's good brand image. Serving also as Chairman of the Korean Association of Swine Veterinarians (until 2016), Shin is working on improving methods to prevent foot-and-mouth disease caused by pigs. He says "Through this role, I aim to increase productivity in the field and to raise Virback's brand image." This year, the headquarters of Virback Group is releasing world's first interferon for animals called 'Virbagen Omega' which is effective for curing enteritis virus of dog and acute diseases, and helping recovery and revitalization after surgery. However, Shin thinks the medicine can be applied to more animals and areas, and will make the future of Virback more promising as a result.

Connecting oriental medicine and animal and IT industry to pioneer KRW 25 trillion animal medicine market
Shin says "Communicable disease between men and beasts can outbreak at anytime and we need to develop and prepare effective animal medicines. We also need to pioneer overseas market as domestic one is quite saturated already." The Korean animal medicine export is predicted to be USD $500M by 2020 and Shin is focusing on activation of the market by using FTA in full. For this reason, he is pioneering markets in Europe, Asia, Latin America and China and, as part of this effort, he also had a presentation on World Market and R&D at 'The 5th T/F Meeting for Animal Medicine Industry's Mid and Long Term Development Plan' held by MAFRA on 15 last month. He said "The scale of the world animal medicine market reached more than KRW 25 trillion in 2014 with 14% in pet medicine. Korea shares 10.1% of the market at the moment and but it will be increasing if we find our unique ways by combining oriental medicine with the animal and IT industry. It will also be effective if we combine animal medicine with K-Wave in terms of advertisement." Shin added "I will closely work with both public and private organizations and companies to promote the industry. I will also exert my effort in fostering talented industry specialists. Power Korea wishes Shin and Virback Korea a great success in 2016. 
 


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