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Promoting integrity of Korean communication service market
Executive Director Lee Yong-gu of National Communication Consumer's Cooperative (NCCC)

Keeping the rights and interests of consumers
NCCC was established for the first time in Korea in Incheon on April 19, 2014 to counteract monopoly of the communication service firms in the hope of protecting the rights and interests of consumers. The organization was approved as a cooperative in 2012 and as the first cooperative in Incheon and it currently has 4,000 members. Lee says "it's important for the government to make related policies but equally important is that the policies have to reach the consumers effectively. Budget mobile phones, for example, have been existed for a long time but the information and recognition were not effectively provided.  For this, we pointed out the problem and reduced the existing phone bill by 70% as a result (Press Center on January 8, 2013) and actively spread the existence of budget mobile phones and their advantages. It is our (as a civil group) job to spread right information and to correct wrong practices of the business."

Lately, they brought up a new system (last April) and suggested a reasonal price of mobile phones and, as a result, made telecommunication companies to the stretch. The idea is that consumers register to LCCC with a $10 investment, open a one-man agent and use sales incentives as an introductory commission. With this system, one person can get up to $800 for two years. If the system is nicely settled, consumers can significantly reduce the store price (or factory price) of mobile phones. As an alternative of the Mobile-phone Distribution Law, they also introduced 'used mobile phone pre-compensation system' through a mobile phone rental service, as well as 'free iPhone 6 project'. Lee says "after the law was introduced, the service fee discount was increased to 20% from 12% for those who use used-mobile phone or the phone with finished contract. This is government's new policy called 'separated tariff system' and it is a really good policy as consumers can reduce the service fee considerably." 

However, older people who can be best benefited from the policy still do not know about the policy. For this, LCCC is spreading the information to older people. For example, they reduced the service fee by 20% for the older people who use the mobile phone with finished contract in Gyeyang District, Incheon. Currently, they are planning to expand this activity nationwide.

Promoting LCCC as a global platform operator 
Lee is not only passionate in counteracting monopoly of the telecommunication service firms but promoting LCCC as a global platform operator. Lee says "LCCC is well networked which makes us easily form a group buying or mobile phone rental distribution platform. With this platform, we can not only reduce consumers' financial burden on using mobile phones but also we can expand the platform to other manufacturing companies. This eventually can change the manufacturer-centered distribution system to consumer-centered distribution system both home and abroad in the future.
 
 
    


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