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Book art for both artistry and creativity 
Hong Seung-hee, president of Hyundai Book Art Association and book art institute Bookness 

With the advance of economy, there are many changes appearing in industries and diverse spheres. These changes are influencing the field of arts, one of the most important elements of a nation, to produce a different setting for many things. In such a course of change, book art is being loved by many people as an influence to take the lead in a new form of culture.

Book art in harmony of a book and art is currently referred to as a very creative art because it doesn’t simply function to deliver knowledge and information but adds general education as well as creativity and artistic sense by developing diverse contents further surmounting the functions of a book. For this February issue, Power Korea Monthly met Hong Seung-hee, president of Book Art Institute Bookness, who is rising above the simple book art and combining it with diverse spheres by developing its own contents, to hear the attraction and futureimportance of book art.  

Movements for expanding the base for book art 
President Hong Seung-hee, a book artist, is a typical person who is helping book art develop a new culture, based on developing diverse contents and rearing professionals. Currently serving as the president of Bookness, a book art institute, and Hyundai Book Art Association, she came in contact with the new field of book art by accident. Though working in the field of graphic design, she wanted to find a creative job for fun, came in contact with book art and then immersed herself in a totally different culture called book art starting with book binding. ““At first, I was fascinated by the idea of seeking two things – education and artistry – with a book.

So I tried to createa different work than others and then I felt that book art has an attractive part for education of children, too.”” it is already eleven years since she entered into book art. Bookness was establishedin 2006 as an institute with people initially in contact with book art, but now it is known as the top-ranking book art institute in the nation, which has 12 branches around the country and over 100 lecturers.    

Book artist is an artist who transforms a book freely to make a work of art. Just as an artist paints a picture on canvas and sculptor makes a sculpture with stone or a tree, they are pouring creativity into a book simply intended for delivering knowledge,sublimating it in a work that singly exists in the world. In an effort to promote book art, a new kind of art, to diverse places, President Hong Seung-hee is carrying on with diverse researches witha focus on children’s book art. It is to help children create synergy for their creativity, artistic talent, logical thoughts, motivation for learning and achievements by combining educational elements within it. Currently, Bookness, an art book institute, has opened courses for ‘Children’s book art coach,’ ‘Book master coach,’ ‘History book art coach.’ ‘English book art coach,’ ‘Practical book art program,’ and ‘CA program for middle and high school students.

Besides, by issuing ‘Clever book art certificate of qualifications,’ Bookness is rearing a considerablenumber of lecturers across the country. There are about a hundred lecturers being reared nationwide, which reveals how much actively president Hong is engaging herself to expand the base for book art in the nation. 

To make a new culture of book art in the nation by developing diverse contents 
In order to promote book art, president Hong established Hyundai Book Art Association, which has been holding diverse contests, exhibitions and expositions. At the 6th Hyundai Book Art Association Exhibition and the 5th Hyundai Book Art Exhibition held some time ago at Mapo Art Center Gallery Mac, she made a presentation with incumbent artists showing a new face of book art and offered children an opportunity to learn the value of book art and self-confidence through a contest.

“Attraction of book art is to allow expressing the educational function of a book and freedom of art simultaneously. That’s why I think this is a totally new field containing diversity and infinite possibilities.” Book art is a field that can be shared by all age groups from an infant to an adult. President Hong Seung-he, who is also teaching at a college, said, “It is an indispensable class for the future in terms of education because it combines general education, including history, science and English, with art and makes a quick acquisition possible.”

Unlike overseas, awareness of book art is still at a low level in the nation. Since President Hong Seung-hee is developing contents continuously to work out such problems, it will not be long before book art is counted as a typical education for children. 


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