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The biggest love we experience,
The Tree & The Bird that delivers healthy cookie
The Tree & The Bird CEO Hyunah Shin
In his book 'The Meaning of Gift', the consultant Paul Teurunie defined 'gift' as the biggest gift we can experience, and human can only realize the meaning of their existence when they share the love of gift. January is the beginning of a year and the season of gift. Regardless the typical gift sharing practice, the month itself can be a hope as it embraces cold winter. Power Korea has met Hyunah Shin who is delivering the gift of health through handmade cookies.
Open the box, you will be filled with warmness
"I didn't particularly study about cookies or business to open The Tree & The Bird. When I had my first baby, I bought an oven and made cookies to give healthier food for my family. This was the beginning of The Tree & The Bird" said Shin. She started her cookie making as a mom loves her baby dearly and she introduced 40 characters that were used in her cookies. She makes them less sweet but gave intimacy through the various characters with the concept of healthy food as the top priority. Shin says "it is important to be healthy but the taste and the intimacy are equally so for children. I met helpful clients during this cookie making process and could finally open The Tree & The Bird. I was so pleased that children were crazy about the cookies I had made when I first opened the store. And the popularity of my cookies slowly spread to young people and even to grown ups as they were really good for gifts." Shin uses SNS to communicate with her customers and makes special cookies for a variety of anniversaries on demand. It is Shin's know-how to make cookies look like an assorted gift set so that the receivers feel happy when they open the box.
Under the slogan "Let's eat a health deliciously"
"I had a lot of fun myself when I bought an oven and started to make cookies. But then the fun became a pride that I was keeping the health of my family. I'm also running a vegetarian baking corner and have developed recipe to make cakes for allergic patients. I feel worth that I can share health and happiness with others through my cookies" said Shin.
She hopes to run 'Children's Cooking Class' from this year which she had to stop for a while due to the management of The Tree & The Bird. Shin said that she gets moved whenever she hears "thank you very much" from people. Probably, that is the biggest gift she is receiving from others and that might be the reason she can keep making good relations with her customers.
ÁöÀ±¼® ±âÀÚ jsong_ps@naver.com