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Conquering the food machine industry by young ambitions and clever ideas.

Ssangyong Stan  CEO Jonghyun Chae


Ssangyong Stan CEO Jonghyun Chae is 28 this year and it is rare that he is so much young in the field. His father established Ssangyong Metal in 1990 and his mother became the representative director of the company in 2009. This rather small company distributed raw materials since his mother took the top position and Chae as the director, and the yearly sales of the company has significantly increased ever since. They combined the two branches in Uijeongbu and Guri and built a new building in Namyangju and facilitated the distribution infrastructure for all their products and honored to be chosen as the MAIN-BIZ of the year. Then they separated manufacturing department and established Ssangyong Stan in September. Chae became the CEO of Ssangyong Stan and remained as the director of Ssangyong Metal and Ssangyong Kunyong. Since 2012 they have been giving their utmost strength for ONE-STOP SERVICE under their catch phrase 'opening antirust world(Ssangyong Metal)', 'making antirust future(Ssangyong Stan)', and 'building antirust value(Ssangyong Kunyong). 


Leaping into a bigger company with his mother.

Chae is also studying at the Graduate School of Kyung Hee University while managing the companies at the same time but 5 years ago he was just a university student. Due to a sudden family matter he started to work for Ssangyong Metal. His first duty under his mother's charismatic direction was to help loading and unloading the cargos. Though he did not have any position he could accumulate the knowledge about raw materials. On the occasion of tax invoice being turned into digital(EPR system) from papers, he could also learn about accounting and inventory management. He was the lowest of the company at that time but Chae remembers those times as the happiest times which he was learning the company's running systems day by day in the field. After one year, he became the CEO of Ssangyong Stan and invested $350,000 to buy a bending machine and a cutter from a Japanese company Amada. With his one main client and other relatively small clients, he started cutting, bending, and welding and achieved around $100,000 sales in the first year. However, the main client suddenly gave a notice in December 2012 that they no longer would deal with Ssangyong Metal and the company was put at risk as a result. Yet his small clients were happy with Ssangyong Metal's quality services and this was spread from mouth to mouth and since opening the internet shopping mall www.½ºÅÙ·¹½º.com their clients have been explosively increased. Especially, traffic lane facilities, apartment facilities, and military facilities were really hot. The sales around this time went up to 10 times. With their high technology, Ssangyong Stan obtained Management System(ISO 9001) and Environment Management System(ISO 14001) certifications.


Launching of their food machines from 2015.

Chae ambitiously bought a laser cutter from a Swiss company Bystronic and built a laser cutting specialized factory. Thus he facilitated all the necessary equipments for stainless steel. One day, a private client asked them to repair a plate part of a machine, and this prompted Chae to believe that he can produce their own machines if he can hire an expert. Chae said "I met Gunwon Lee by chance thanks to the god. Lee retired and was planing a comfortable life but I kept persuading him to join in the company as the technical director." Chae then bought a 3,600 square meter land and built a factory to start the production. Currently, Ssangyong Stan is producing radish slice machine, pineapple cutter, food sterilizer, cleanser & cleanser pad, kitchen work-top, workbench, and storage. They are planning to release automatic machines in 2015. Chae said "the food machines being used at the moment are from Japan, Germany, and Swiss and they are expensive. Even then they are semiautomatic which cause some inconvenience. But we are going to produce all of our products to be automatic and compact to lead the localization of food machines." Ssangyong Stan is applying for their own research center and when it is registered they will carry out researches with the universities around the area. Also, Ssangyong Kunyong became a corporation last September and they plan to do ONE-STOP SERVICE and to write a new construction history of Korea. Chae awarded the Namyangju city mayor's citation last March for his contribution to the development of regional economy. He is expected to be awarded yet another prize from the director of the Small and Medium Business Administration in November this year.



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