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Open market for dessert wide with premium organic ingredients
CEO Lee Seonghwa of SH food (the Snow White)
This is the time of the warring states period. Despite the ongoing recession, coffee imports scale of 50,400 tons by May this year, which has been grown 10% compared to the previous year 49,000 tons. In addition, Dessert market recorded strong growth every year. The companies have recently excitedly come which have specialized in Danpatjuk, sweet red-bean porridge with small rice dumplings, and Patbingsu, adzuki-bean ice dessert or red bean sherbet. For the summer season, the emergence of exotic desserts such as Bubble tea and mango iced Patbingsu, honey ice cream, nitrogen ice cream, ice cream, macaroons. However, the future market dessert as the premium dessert market seems to face a new phase. We meet CEO Lee Seonghwa (the Snow White) proposing the new paradigm of dessert market with carefully selected organic ingredients and looks out into the healthy dessert world.
Declaration of reasonable price with world-class desserts
As the interest in healthy food items has increased a lot, a variety of healthy foods are favored by many people. But it also concerns about health, this is the very diabolic dessert which everybody finds and loves, shutting his or her eyes tight. Being opened for the first time in April in Daegu Dongseongno (www.¹é¼³°øÁÖ.kr), with which CEO Lee Seonghwa declared the beginning of a premium dessert cafe who had struggled for many years healthy dessert culture. "I wanted to change the bias that dessert is not healthy by using organic ingredients. In addition, development of a variety of products, I have been trying to introduce more variety of dessert to people." In the Snow White, there are best pastry chefs, who have made handmade desserts based on organic ingredients and reject the comparison of desserts by a traditional cafes. The biggest reason why the store always has a mass of customers is that customers feel free to be able to enjoy first-class desserts at reasonable prices. "It's not an exaggeration to say that the dessert had started with the beginning of the human race, but only the wealthy in the past could enjoy desserts."
Of course, there is a lot of popularity of desserts, In fact, prices for high-quality dessert are too high and the reasonable price, I thought, is important to present." The differentiated menu is worth notice. CEO Lee who tried to develop the worldwide dessert menu then introduced with a new interpretation of our own food, injeolmi, Korean traditional rice cake made from the glutinous rice and coated with bean flour Seolhwa, Red Bean Milk seolhwa, five grains seolhwa etc ice flakes with syrup, sweet potato Manjoo and pie, injeolmi toast etc. Including beauty apple of the U.S. and French macaroons and a piece of cake, Britain's cupcakes and cookies, Japan's Tokeru Dojima Roll, and Tarts, pudding, jelly parfait desserts, etc with the development of a variety of desserts and a variety of tea and coffee menu of East and West, while as advocating the premium dessert ingredients, management at all the stores, a thorough management of food ingredient and scrupulous hygiene inspection, all of which we are paying attention to. "Probably because of the summer heat Monster premium ice cream and Oreo is getting big love. People who want ice flakes with syrup increase significantly, and In order to enjoy the taste of it once a lot of people have to wait dozens of minutes so we live a life with thanks and sorry."
In the Snow White cafe in this summer, what about a trip to see a variety of gourmet to a wider world, tasting multinational desserts?
Established itself as a national dessert caf? in Hot Place, Daegu
It has been three months since the Snow White's head office opened. The Snow White is now a hot place, not only in Daegu Dongseongno but also in Nation's most beloved dessert cafe so it is expanding its presence. More than 20 stores already opened in Gwangju, Daejeon, Ulsan, Busan, Jeju, including Seoul the stores are being in sales revenues greatly. So, in recent years the company is being flooded with inquiries from preliminary founders who are finding promising items for the establishment items with the Snow White's head office solid system and low price franchise. "Based on the company's mind as the destiny of a community, through continuous care and education we are trying to achieve balanced growth of all stores. In addition, with constant research and development by developing more competitive dessert menu, so that it can be guaranteed reliably profitable." CEO Lee Seonghwa says that she wants to make the Snow White, his store, into the place to be communicate sharing a variety of cultures and emotions, for busy modern people to find emotional stability, and she revealed his strong ambitions that she would complete a unique dessert franchise just enough to be reminiscent of Snow White in the country as well as abroad. And with her specific detail enterprising enthusiasm, she completes the fairy-tale story of Snow White and is expected raise the level of the dessert further, leading the well-being premium dessert culture.
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