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Park Sool-lyeo, a Korean clothes specialist with 30 years of a distinguished career

¡°I would hand down the beauty of Korean clothes with the spirit and mind of our people.¡± 


President Park on her overseas trip boasted the graceful shapeliness of Korean clothes she wore in her meeting with leaders of each country. The Korean clothes worn by a national leader President Park naturally informed the whole world about the classical beauty of Korea. While many foreigners were fascinated by the beauty of Korean clothes, however, what was actually going on in this country? It is already a hundred years since the Korean clothes was turned from our own casual style of a dress into a costume worn only on special days, and that through rental service or by cancellation. This condition seems to make it an urgent necessity ? a resolution to keep to our traditional Korean clothes and support from the government. Power Korea Monthly met President Park Sool-lyeo, a Korean clothes specialist and active promoter representing Korea, to hear about her life and love of our Korean clothes.  


Korean clothes with the spirit and mind of our Korean people 

Korean clothes specialist Park Sool-lyeo was born as the third daughter among seven siblings in a small country village in Seocheon, a place of scenic beauty with the Geum River running stirringly in front and with azaleas in shocking pink out all around in the background. As many daughters in a family with many children in those days, she had to assist the family with little brothers when younger, cherishing her passion and dream about Korean clothes. ¡°I first learned sewing from mother and it was so interesting that I always went into sewing in every spare time. From that time, I seem to have had an unusual attachment to Korean clothes. Isn¡¯t it attractive enough simply because it is our traditional style of a dress?¡± 

As late as 26 years old, she was able to come up to Seoul to learn about Korean clothes in earnest. After taking classes at an institute for two years, she came to work as an apprentice to master Lee Ri-ja who was called the first-generation Korean clothes specialist. Knowing that it was a late start in career, she was devoted to work two or three times more assiduously than others sitting up late at night. After spending 5 years of stoicism, she opened a Korean clothes shop for the first time at Gunja-dong, then relocated to Cheongdam-dong 11 years later, and totally it had not taken so long before she prepared the current company building of ¡®Park Sool-lyeo Korean Clothes.¡¯ Her place at the top as a specialist representing Korea and a celebrity naturally coming to mind when it comes to Korean clothes has been the result of her love of Korean clothes and incessant efforts at it. ¡°Going to work and coming home with the stars in the sky has been my invariable habit until now. I can say that Korean clothes are the whole thing in my life except for my family. I have risen to the top because I have put everything aside except Korean clothes.¡±                 

Her Korean clothes have been loved by many celebrities and especially couples like Kim Hee-sun and Park Joo-yeong, Kim Nam-joo and Kim Seung-woo, Chung joon-ho and Lee Ha-jeong, Park Sin-yang and Baek Hye-jin, drummer Kim Hye-yeon, Lee Hwee-jae and Moon jung-won dressed up with her Korean clothes at the start of their new life. Besides, many celebrities overseas put on her Korean clothes and highly praised the beauty of the costume. Among them were a global pop singer Britney Spears, movie stars Amanda Seyfried and Angelina Jolie, pianist George Winston, and opera singer Paul Potts.      


Incessant efforts to revitalize the Korean clothes market by holding each kind of Korean clothes fashion show     

Despite the shifting trend of Korean clothes market toward rental service, ¡®Park Sool-lyeo Korean clothes¡¯ never gives a rental to ordinary customers because she wants to stop the contraction of the market. Besides, to boost the Korean clothes market, she is also making many fancy things in everyday life, such as quilt and cushion, in person to show. ¡°Look. How beautiful the Korean clothes are! I am so sorry that these Korean clothes are treated like a relic of the past like customs of wearing them even on festive days and celebrating or mourning events are disappearing.¡± 

Through popular TV dramas like ¡®Choono¡¯ and ¡®You My Husband Got a Family, we have been quite familiar to the Korean clothes of craftsperson Park Sool-nyeo. What is it that despite the annual burden of several million won and dry cleaning expenses, she has constantly supported for Korean clothes? ¡°I have a pet opinion that celebrities representing our country should wear Korean clothes more often at external events. That¡¯s why I have willingly provided for them Korean clothes sincerely made in every single stitch.¡± With the rising fame as a missionary for promoting Korean clothes culture, she has come to make more Korean clothes for foreign people who are going to participate in the government¡¯s events. In 2010, at Gookgung Festival wishing for the successful G20 summit conference, she provided Korean clothes for wives of foreign ambassadors to Korea, and for foreign CEO¡¯s who participated in SIBAK (Seoul International Business Advisory Council). Besides, she has been annually holding a fashion show spending her own money. Namely, they were Korean clothes exhibition show, Park Sool-lyeo¡¯s 23 years of Korean clothes show, Park Sool-lyeo¡¯s love of Korean clothes show, Park Sool-lyeo¡¯s Myeongseong Empress show, ¡®Korean culture¡¯s night¡¯ show celebrating the 20th anniversary of Korea-UAE relations, Park Sool-lyeo¡¯s love of Korean clothes and environment show, the 43rd World International Property Organization show, Habitat for Humanity Korea¡¯s Construction Fund show, the 35th WFMT show, and WTTC Asian General Meeting show. 


Probably, it is a gigantic struggle or a cry to protect the Korean clothes that she has made her carry on numerous supports and Korean clothes shows despite the burdens in time and finance. Seven years ago, she was sentenced to thyroid cancer and had an operation, In behalf of Korean clothes, she had hardly given birth when she entered into business, and she had even accepted the situation of having little time for eating a meal with her own family enjoying the suffering from overwork and stress. But pulling herself together, she engaged in abdominal breathing and exercise for five days a week until recovery of her health. It seems that she has no time to get sick in order to pass down the beauty of Korean clothes to posterity. But here is a question. Until when must she go on with the lonely fight with herself? It is expected in this context that the government¡¯s recent professed will toward a systematic support by establishing Korean Clothes Promotion Center will bear fruit.                                      


 










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2010³â 10¿ù SIBAC ¼­¿ï ±¹Á¦°æÁ¦ÀÚ¹®´Ü ÃÑȸ ½ÃÀå´Ô/ceo ÇѺ¹ ÇùÂù

2010³â 12¿ù 23ȸ ¿ùµå¹Ì½ºÀ¯´Ï¹ö½ÃƼ ¼¼°è´ëȸ Èĺ¸ ÇѺ¹¼î   ¿öÄ¿ÈúÈ£ÅÚ 

2010~ 2011³â ¿¡¾îÇÁ¶û½º  ±â³»Å뿪¿ø ÇѺ¹ 

2011³â 8¿ù 16ÀÏ  ÇѺ¹»ç¶û,ȯ°æ»ç¶û ¹Ú¼ú³àÇѺ¹¼î   ÇϾæƮȣÅÅ

2011³â 12¿ù 5ÀÏ  µ¿¾ÆTU 2011 KOREA LIFE STYLE AWARDS 

                µ¿¾Ætv¼±Á¤ ¿ÃÇØÀÇ ÇѺ¹¹®È­¿¹¼ú °ø·Î»ó ¼ö»ó

2011³â 12¿ù 5ÀÏ  µ¿¾ÆTU 2011 KOREA LIFE STYLE AWARDS ÃàÇϼî

2012³â 6¿ù23ÀÏ  The MBC Korea culture festival in London  ÇѺ¹ ¼î 

                ·±´ø ¹Ð·¹´Ï¾öÆÄÅ© O2 ¾Æ·¹³ª Àεð°í2(indigo2)°ø¿¬Àå

2012³â 10¿ù  Á¦43Â÷ ¼¼°èÁö½ÄÀç»ê±Ç ÇùÀÇȸÀÇ ÆмǼî. ÄÚ¿¢½º 3Ãþ DȦ

2012³â 10¿ù   49ȸ ´ëÁ¾»ó¿µÈ­Á¦ The Daejong Film Award, 2012 ÇùÂù

2013³â 6¿ù   Çѱ¹ ÇغñŸƮ »ç¶ûÀÇÁýÁþ±â °ÇÃà±â±Ý¸¶·Ã ÆмǼî.ÇϾæƮȣÅÚ

2013³â 8¿ù   Á¦35Â÷ ¼¼°èÁÖ¹®¾çº¹¿¬¸ÍÃÑȸ(WFMT) ÆмǼî. ¼Ò°øµ¿·Ôµ¥È£ÅÚ

2013³â 8¿ù   Á¦9Â÷ ¼¼°èÈ­ÇаøÇÐȸÀÇ ¹× Á¦15Â÷ ¾ÆÅÂÈ­ÇаøÇп¬¸ÍÇмú´ëȸ

2013³â 9¿ù   WTTC(¼¼°è¿©Çà°ü±¤Çùȸ)The Aisa  Summit °¥¶ó ÇѺ¹ÆмǼî




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