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Rising as a sound company by developing technology for 34 years!

Second chapter of Chairman Chang-ju Choi's life as a poet


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Everyone has a turning point in life. Whether a turning point from coincidence or from arduous efforts, if one's life has turned into a more satisfying life after the point, then, one could be said to have succeeded. Chairman Choi has opened a second chapter in life as a poet from being an outstanding business manager despite being a not-so-young 65-years-old man. In his poems emanate life's lessons gained from the 40 years or so life lived as a hardworking business manager overcoming all kinds of difficult obstacles. As such, the poems greatly move the hearts of readers more deeply than any movie or fictional story.


Started a business in his 20s and built a leading company 

Born in Gongju, South Chungcheong Province, Choi studied engineering at Seoul National University and got a job in a company where he could put into practice his major. But due to unfavorable circumstances of the company, he left it and started his own business with his own technology and knowledge, which has grown into the now Donghwa Rising. This was forty years ago in 1972, when he was only 24. 


Because he was rather young to manage a company, people often held biases against it instead of looking into the technology possessed. But Choi worked hard to successfully lead the company with diligence and a strong will. Thanks to his efforts, in a few years, Donghwa Rising came to be recognized as a company with the best technology in the business and began to draw the attention of people in related industries. From then on, his company came to be registered as a company delivering products to the Ministry of National Defense and the Korean Railway Administration of the Ministry of Transportation and was selected as a promising company by the Small and Medium Business Corporation.  


In addition, it grew into the top company in Korea in the metal surface processing field by steadily and patiently focusing its research on one field. It has thus become an indispensable company for the development of Korean industries. The company now produces and sells high performance quality drugs to process metal surfaces and supplies products to about 200 businesses in the automobile, home electronics, steel and textile industries, among others. Furthermore, it has developed an innovative product of rust removing and preventing film called "Meta Reframe", which is being used well by shipbuilding yards and other numerous industrial sites. Representative companies it is transacting with include Samsung Electronics, LG, and Poongsan, a company producing non-steel metals. The company is also working hard to guarantee the welfare of its staff through transparent management. It is also managing a research center designated by the Korean government to delve into the development of new products and implement government projects. Donghwa Rising is steadily growing amid much expectations. 

 

Chairman Choi starting a second chapter in life with literature 

Asked why he writes poems, Choi says he naturally started to express into poems the hardships and difficulties faced during business management. He began to write poems at around the same time he started running a business and he spent time to ponder about life by writing poems for a long time. In the process, he coincidentally met with editor Jaya Lee, an essay writer, who recommended Choi to disclose his poems to the world and played the role of making Choi mount the rostrum as a poet.

 

Thousands of writers make efforts to mount the rostrum every year and Choi's case is special in that his poems, where he naturally expressed what he felt in life, led to his mounting the rostrum. From then on, he began to write poems more passionately and main themes of his poems include life, nature, life and death and the flow of nature human beings cannot possibly go against.  


¡°I feel the greatest joy in life when I write poems. I learned about life while running a business and could reflect on life by writing poems. That is, I gained the most energy to run a business from writing poems. I was able to run Donghwa Rising without major problems so far because I reflected on my life through poems and prepared for future developments.¡±


Choi was awarded the Grand Prize in poetry at the Literature World Awarding Ceremony held last year and he plans to continue writing poems as long as his health allows. He publishes a book of poetry every year and has so far published two books. He says he will not cease to publish a book every year so that he may look back on his life through poems. He plans to publish his third book in April to further drive himself. 




  




 



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