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Startup with a Small Budget

Franchise for Han Eul's Gem Hard-Charcoal-Toasted Seaweed Paper

Noted for Its Success 

Jeong Chul Lee, president of Han Eul Food CO.



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On freezing cold days when we are liable to get lazy, our body needs more nutrients, which means we pay more attention to the food we eat.

Seaweed paper, called "Nature's Best Gift for Man" as it is a good source of vitamins in winter and rich in minerals and other essential nutrients, has become our favorite black food on the table. This low-caloric and protein-rich seaweed paper is also favored as a diet food.

In Moraenae market located in Incheon, you can find Han Eul's charcoal-toasted seaweed paper, successfully reviving the taste of Korea's traditional salted seaweed paper. 

I have been there to cover on-the-spot stories about it.



Why Does Toasted Seaweed Paper Taste Better?

There, president Lee was seasoning seaweed paper with salt and a mixture of perilla oil, sesame oil and soybean oil, with each and every process done by hand.  

Next, he revived its traditional taste by toasting it piece by piece on his patented brazier. Seaweed paper tastes savory and plain only when it is charcoal-toasted at temperatures of around 600 degrees Celsius, and then the salt and oils soak through.

A newly-released brand for children is very popular with young housewives because its less salty taste won't allow their children to grumble about their side dishes.

Another advantage of this gem item is that you can get it at home thanks to its delivery network covering the whole nation. 

President Lee said "It doesn't matter whether seaweed paper is toasted well or rare when you make and eat it at home. But the seaweed paper you buy and eat should always be toasted properly and taste best, no matter who eats it when.  


New Concept of Starting a Business for Ordinary People 

Not long ago, it was common that people start their own business after having worked in a company, but recently they all have interest in startups, whatever they do now.

You may need a large or small budget, depending upon which business item you choose. Whatever choice you make, the chances are more or less than 20% for success. That is why you should be careful making your choice.

Mr. Lee strongly recommend this successful item for both its small initial investments and high, stable yields afterward.

When I first opened a small shop in the Moraenae market, people who know of its taste crowded there. After long consideration, I decided to make a brand name "Gem Hard-Charcoal-Toasted Seaweed Paper."

Requests rushed in for opening its chain stores, so I expanded its chain of shops into Geobuk market and Jungdong market. Now I am working on contracts to increase the number of member stores to 5 by Oct. 2011.

This seems to be the right thing ordinary people wanted to start their own business, as it is a franchise business needing a small capital and no participating expense. They say chances are a lot higher for success than for failure. If you have a plan to start your own business, it would be good to try it now. 



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