Brils, the frontier of the robotics, declares its vision!

Brils leads robotic automation solutions through continuous innovation and technological development! 권동호 기자l승인2024.05.24l수정2024.05.24 10:22

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The robotics market is growing rapidly. However, it has been pointed out that robotic solutions are not keeping up with the pace of development-oriented growth, which is also having an adverse effect on the market. Brils, which provides integrated and optimized robotics solutions by advancing core technologies and planning for the entire robotics solution cycle, recently declared a second leap forward at its vision showcase event held at the head office in Songdo, Incheon. Attended on the day includes around 100 officials from IBK Investment & Securities, HD Hyundai Robotics, Hyundai Robot Industry Association, Shinhan Bank, HD Hyundai Heavy Industries, Korea Exchange, Korea Leaders Certification Institute, Incheon Talent High School, and Daewon Industry director Jaeduk Kim. Monthly PowerKorea sat down with Jin Jeon, CEO of Brils, and learned about its vision.

 

“Brils will consolidate its position in the robotics market and strengthen its technological leadership. We will identify the pain points of SMEs and develop solutions so that we can be a driver of their growth and contribute to the development of the national robotics industry and economy.”

Leading an automation systems design and integrated solutions

SloRT Brils is revolutionizing the robotics industry. Relocating its head office to a new building on May 10th, the company declared its vision that will write a new history in the robotics industry. Brils plays a leading role in designing automation systems and providing integrated solutions. The company has provided clients with an all-in-one solution ranging from perfect systems, 3D mechanical design, control and system design, production, and software development. “Brils will consolidate its position in the robotics market and strengthen its technological leadership. We will identify the pain points of SMEs and develop solutions so that we can be a driver of their growth and contribute to the development of the national robotics industry and economy.” said CEO Jeon. “I came to know about Brils during the installation of an inspection system at my company and was impressed by the work of the employees. Their enthusiasm and attention to safety was very impressive. Brils’ inspection equipment has taken our production technology to the next level. I believe that Brils’ expertise, standardized systems and cooperation synergy will lead its growth.” said Daewon Industry director Jaeduk Kim in a congratulatory speech.

 

“We are constantly exploring new possibilities in robotics and effectively integrating all the innovations that arise in the process into real-world use.”

AI-driven tailored robotic automation solutions

Brils’ competitive advantage lies in its ability to provide highly customized robotic automation solutions based on advanced AI technology. “Our innovative approach goes beyond improving the technology and aims to bring about fundamental changes for users and the industry as a whole. We are constantly exploring new possibilities in robotics and effectively integrating all the innovations that arise in the process into real-world use.” said Jeon. The company pursues continuous innovation by investing more than 15% of its annual research and development costs, and has recently pioneered new markets across multiple industries and developed customer service robot technology through AI recognition. Brils focuses on developing systems where robots and humans coexist, emphasizes user experience, and brings real improvements to clients’ work with natural and efficient technology. “That’s why we’re playing an important role in setting industry standards and making a real difference through robotics.” said Jeon.

 

“Our systems combine efficient processing of data with advanced features to analyze operational data in real-time and to maximize operational efficiency.”

User-centered robotics solutions powered by back data

Brils has a history of simplifying complex technologies and developing and commercializing user-friendly systems and applications. The company’s standardization platform solution is the best example of this effort, with more than 300 applications based on back data. The company effectively connects demand and supply through back data and develops systems and optimal automation solutions for buyers. This solution has a wide range of applications, including manufacturing/processing/injection, and assembly, inspection, logistics, packaging process robots/palletizing robots, and food and environmental process robots. The company has an all-in-one solution for full cycle planning of robot solutions through the advancement of core technologies from matching to construction and maintenance. “Our systems combine efficient processing of data with advanced features to analyze operational data in real-time and to maximize operational efficiency.” said Jeon.

 

“Brils analyzes the characteristics of each local market, develops customized marketing strategies, provides customized solutions for each company, and offers products and services optimized for the country’s needs. Brils will showcase the excellence of Korean technology to the world and help us to shine in the global robotics market.”

Customized system development and standardized system supply

Currently, Brils develops customized systems and supplies standardized systems in the United States, Czech Republic, Poland, Mexico, Brazil, India, and Vietnam. “By offering high-quality products at affordable prices, we are providing international consumers with an excellent choice and strengthening our position as a global brand. We will promote Korea’s technological excellence on the international stage and further shine in the global robotics market.“ said Jeon. The company plans to secure influence in Europe and the United States by establishing branches in Slovakia and Detroit, USA in November of this year. “Brils’ robotic solutions are designed to help small and medium-sized businesses utilize resources efficiently, reduce operating costs and optimize production processes. This provides a foundation for them to be competitive in the global market.” said Jeon. The company operates a variety of programs to help small and medium-sized businesses easily access and utilize innovative technologies, thereby laying the foundation for them to grow sustainably even in an uncertain market environment. Brils is spreading the company’s vision through innovation and building a sustainable industry ecosystem, playing a central role in leading positive changes across industries and building a better future. Recognized for these contributions, Brils is expected to receive a Presidential Citation.


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