Geumheuk leads K-food with luxury ginseng Winning in the global market with excellent products and marketing

Capturing the hearts of overseas consumers with differentiated products and continuous new product development Sales increase rapidly at Harrods Department Store in London, Costco in the US/Canada and ½Åż· ±âÀÚl½ÂÀÎ2023.04.18l¼öÁ¤2023.04.18 17:26

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Geumsan-gun, Chungcheongnam-do is the home of ginseng. Geumsan ginseng, which originated 1,500 years ago in Gaesam-ri (Seonggok-ri, Nam-myeon, Geumsan-gun, Chungcheongnam), where the first ginseng cultivation began, is said to be the suzerainty of Korean ginseng. Geumsan ginseng is known to have superior medicinal effects and efficacy compared to ginseng in other regions, and it contains a particularly large number of saponins and other ingredients that are effective in recovering from fatigue and improving immunity.

Recently, with the outbreak of various infectious diseases, Korean ginseng has been attracting attention worldwide. Meanwhile, located in Geumsan-gun, Geumsan Black Ginseng, a brand specializing in black ginseng, is targeting overseas markets with differentiated products and aggressive marketing, achieving great results and spreading the excellence of Korean ginseng to the world. 

 

Geumsan’s flagship ginseng brand Geumsan Black Ginseng, Geumheuk

Geumsan Black Ginseng is a small company that exports ginseng not only to domestic department stores and large marts, but also to many countries such as France, the United States, and Canada through its flagship brand Golden Black (Geumheuk), a GAP certified ginseng. The company has recently formed an excellent human resource pool and is accelerating its expansion into overseas markets. The company has obtained HACCP, GMP, FDA certification, UK safe food certification, halal certification and kosher certification. 

The company exports its products to more than 10 countries and has seen explosive sales in Harrods department stores in the United Kingdom, and black ginseng concentrate is gaining a huge popularity in France. It also sells highly at all Costco locations in Canada, is available in three stores in New York City, and is also on the way to deal with Costco in the United States. It is also very popular in the offline market. Sales on Amazon are growing rapidly, and the number of consumers requesting regular delivery services is steadily increasing. 

 

Black ginseng, born in the process of gujeung-gupo, has excellent anti-cancer effects and strengthens immunity

Healthy GAP-certified ginseng, sanitary automated production system captures the hearts of overseas buyers

Geumsan Black Ginseng produces a variety of ginseng and red ginseng products, but it is the most known black ginseng manufacturing company in Korea. Black ginseng differs from the widely known red ginseng in processing method. Black ginseng is produced through the rigorous process of gujeunggupo, which repeats steaming and drying up to 9 times by adjusting the temperature and pressure of the jeongsangki at 110-150﹎. It has a dark red color, so it is called black ginseng, and it is characterized by having a soft and rich aroma. As black ginseng goes through the process of gujeunggupo, ginsenoside Rg3, a type of saponin, increases. It has a strong anti-cancer effect and is very helpful in preventing cancer and its recurrence. 

Ko Tae-hoon, CEO of Geumsan Black Ginseng, is making ceaseless efforts to produce differentiated products. He is putting great efforts into the overseas market, and through GAP certification, he selects and processes only the highest grade ginseng in Geumsan-gun, building trust from overseas buyers. He secures excellent production facilities and scientifically manages biological, chemical, and physical risk factors in the entire process from raw material purchase to production, packaging, and shipment.

 

¡ã Geumsan Black Ginseng / CEO Ko Tae-hoon

Cooperation with producers from cultivation to sorting

10% increase in farmer’s income

Geumsan Black Ginseng and Geumsan County are cultivating mutual growth through ‘joint sorting work’ with local GAP ginseng farmers. Ko says, “Ginseng can be mined with agricultural machinery, but the sorting process must be done by human hands. The harvest of ginseng is concentrated in September ~ November, but there are many difficulties due to insufficient labor. Geumsan ginseng works with producers from cultivation to selection with Geumsan County. We have trained 30 ginseng screeners to carry out sorting work in the presence of farmers, and the selected ginseng is purchased at a price 5% higher than the market.” As a result, farmers earn approximately 10% more income. 

Ko says, “In order for farmers to get the right price of ginseng, they have to mine and sort it out in season. In 2013, GAP-certified farms began procurement work. At first, the peasants were half-hearted. There are more than 500 ginseng GAP farms in the Geumsan area, and an average of 100 farmers mine every year. With the support of Geumsan County and the Geumsan Ginseng Herb Promotion Institute, the joint selection work has achieved great results, and the number of participating farmers is increasing every year.”

 

Differentiated products and active marketing win in the global market

Geumsan Black Ginseng has been showing explosive growth in the global market recently. This was possible due to overseas buyers’ belief in a safe production system, as well as CEO Ko’s customized targeting for overseas markets, active marketing, and constant research and development of products. He develops new products by reflecting the requests of overseas buyers, who know the needs of local customer best. He actively supports various promotions overseas, and continues to recruit professionals for overseas marketing. He participated in various overseas exhibitions every year to introduce differentiated products to the global market. As a result, sales of liquid and stick products, which were not popular in the past, are increasing. Ko says, “ Recently, interest in strengthening immunity has increased due to COVID-19, and inquiries about our products are explosively increasing. So, we are developing various products that meet the needs of foreigners with aggressive marketing.” Geumsan Black Ginseng and golden black, which are recognized in overseas markets, contribute greatly to spreading the excellence of Korean ginseng to the world, and also play a great role in promoting Geumsan-gun, the suzerainty of Korean ginseng.

 

Growing with local farmers, becoming number one ginseng company

CEO Ko is working with companies lacking export capabilities to promote and export products to overseas buyers together. Ko says, “We plan to further accelerate overseas markets. In addition to developed countries, we also make great efforts in Eastern Europe, the Middle East and Africa. We cannot survive unless we join hands with local farmers. Geumsan-gun and Geumsan Medicinal Herbs Industry Promotion Center are also providing a lot of help. Korea’s most representative specialty is ginseng. I want to spread Korean ginseng, which has immunity and various pharmacological effects, to the world, and make Geumsan Black Ginseng a global ginseng company.”


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