TheSon Global CEO Jack Yoo is doing a variety of food businesses with people who are willing to solve food problems that are harmful to nature and humans caused by excessive use of pesticides and chemical fertilizers. 

After going through the heartbreaking process of sending his father and younger brother due to an incurable disease, Yoo is leading the company with an enormous interest in biotechnology cell that can cure the criticially ill. 

Yoo says “I went through the experience of someone close to me passing away due to an incurable disease. In the hope that this will never happen again, I devoted myself to studying the field of biotechnology cells, developing various products and farming methods that can be applied to agriculture in reality. In particular, the natural healing farming method developed by myself is a farming method that can obtain a larger yield without using pesticides and chemicals. It has been proven as a successful farming method through many cases and can contribute to a healthy food culture.”

Yoo developed pesticide-free agricultural material Iniz-F (natural physiologically active substance) and supplementary treatment for chronic diseases-G (based on natural raw materials such as dietary sulfur, purple bamboo salt, and chaga mushroom). He is also implementing a pesticide-free farming system that can be applied to rice field or fruit farms. In addition to this, he established a 5th generation smart treatment facility system that solves the odorous compost environment of agriculture through biochar obtained by pyrolyzing organic waste such as food waste and livestock manure. He taking the lead in nature-friendly agriculture through this.

Development of pesticide-free agricultural materials and pesticide-free farming system

Taking the lead in providing healthy food and environment by establishing food therapy

Through the non-pesticide natural farming method currently implemented through 10 agencies across the country, he is recording a good harvest every year in his rice fields and fruit farms. This not only has a positive influence on farmers, but is also being evaluated as contributing to a healthy agriculture. 

This year, he plans to implement natural healing farming methods on a 330, 578 square meter paddy fields in connection with Sangju City, and plans to establish a food therapy center to provide healthy food and environment to those suffering from diseases. 

He emphasizes that in order to achieve a healthy agricultural products, we must act together.

“Agriculture must be healthy so that not only the current generation but also future generations can live in an environment with a high quality of life. This year, we will do our best to spread a healthy agricultural method by promoting various projects with people with the same mind.”