|▲ Medifit / CEO Kim Gun-won|
Medifit’s ‘Jumping Cat’ and ‘Gyro Balance’ are popular fitness brands loved by many people for their differentiated content and competitiveness. As to prove it, Medifit stood alongside winners of the 2022 Korea Customer Satisfaction & Innovation Management Brand Award in fitness category. The award was hosted by Herald and organized by monthly magazine PowerKorea.
Healthy diet and fitness
Medifit (CEO Kim Gun-won) has been steadily growing in the domestic fitness market by sequentially launching fitness brands ‘Jumping Cat’ and ‘Gyro Balance’ that solidified its position firmly in the industry.
Launched in 2015, Jumping Cat rewrote the history of domestic fitness market by opening the 1,300th jumping club recently. Jumping Cat is gaining great popularity as a patented jumping device and video content for people’s healthy diet and body training.
Jumping Cat is a high-intensity exercise that consumes 500kcal for 30 minutes, but as the trampoline absorbs the impact of jumping, it is safer than any other exercise for all ages to enjoy. In particular, it is widely known as an exercise that stimulates the growth plate of children.
The reason why Jumping Cat is so popular is because of the excellent exercise performance of the unique octagonal structure of the trampoline manufactured by Medifit, as well as the independently developed screen video teaching method. In particular, the screen video teaching method allows non-professional instructors to conduct classes, so business owners can solve operational difficulties caused by labor costs and instructor turnover. For instructors, the video screen is in charge of half of their work, maximizing efficiency by providing more guidance to members during class.
Gyro Balance, launched in 2020, on the other hand, is a differentiated exercise method that can professionally perform spinal joint rehabilitation exercises in the already saturated Pilates market, helping to improve the center’s competitiveness and drawing great attention from related industries. Gyro Balance has made great growth in 3 years since its launch with the splendid achievement of a 100-set contract.
Gyro Balance balances the body that has biased due to the constant use of computers and smartphones, and in this process, it is loved as an optimal exercise method for people today by safely using the spine and joints.
Contents tailored to customer needs
Growing into a fitness brand that anyone can enjoy
Kim Gun-won, CEO of Medifit, emphasizes the importance of customer satisfaction through pro-active engagement and communication.
“The health industry has grown by leaps and bounds so far, but there were many companies that focused only on quantitative growth and disappeared after 2-3 years. I think the reason is because they failed to communicate with their customers and to hear their voices. Medifit has been constantly striving to become a company that focuses on customer needs. I believe that accepting customer complaints and improving problems is the best way to increase brand value and enable the company to continue to grow.”
As an example, a situation occurred where the edge of the mat of the trampoline was torn less than a year after the launch of Jumping Cat. The customer wanted to replace the mat and a new trampoline was provided. After then, the trust built through this has continued to this day. This excellent case has been spreading far and wide and contributing to continuous purchase.
In recognition, Medifit received the 2022 Korea Customer Satisfaction & Innovation Management Brand Award in fitness franchise category.
Kim said, “Until now, we have been working hard to contribute to the health and diet of our customers. We will continue to strive to become a jumping cat that anyone can easily enjoy with many fun contents.”
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