Bringing beautiful roses to Korea faster than anyone else

High-end garden roses, standard rose cultivation

Hyundae Rose Garden (CEO Kim Seong-rae) supported the success of the Seoul International Garden Show 2022 with beautiful and many kinds of roses. The garden started growing roses in 1995 and has been professionally producing and distributing garden roses for 27 years. CEO Kim Seong-rae is a businessman who has been doing his best to distribute excellent roses in Korea. In order to bring excellent varieties into Korea faster than anyone else, the company signed technical contracts with companies that produce excellent rose varieties, such as Bershurn in the Netherlands, Poulsen and Sheren in Denmark, and Harkness in England. And every year the variety is increasing. Kim says “European companies pay attention to fragrance and continue to develop roses with fragrances that people will love every year. Usually, about 20 varieties are introduced each year from one company. Half of their breeds are steadily being imported to remain as the breeds loved by the people. Thanks to that, Hyundai Rose Garden currently has about 600 types of roses, and about 350 of them are strategically produced. These roses are produced on farms owned by the company across the country, and 400 to 500,000 seedlings are produced annually to distribute roses throughout the country, including Jeju Island.

In particular, 5 or 6 years ago, standard roses were imported and cultivated to differentiate them from other rose producers. A standard rose is a form of rose growth, and unlike a general rose with many thorny branches rising from the bottom, a special tree is grown as a single stem from the root to a certain height for 3 years and then grafted to make it grow like a normal tree. This standard rose is a high-end garden rose, and the understem that comes up from the outside gives the impression of a normal tree without thorns. At the Seoul International Garden Show 2022, the standard rose grown using 30~50-year-old birch stems from Hyundae Rose Garden received attention from many people. 

Participation in various events

2m size standard rose presented

The company is distributing roses to various rose parks across the country alongside creating rose parks. In particular, Samcheok Rose Park is a park with the largest number of roses in the world on a single scale and has a beautiful scenery. 

In addition to the park, the company is also presenting roses at various festivals. Roses were also presented at the ‘The Most Beautiful Festival in Seoul, 2021 Seoul Rose Festival’, which was held for the first time since the Jungnang Cultural Foundation was founded last year. At last year’s Seoul International Garden Show, the company drew attention by introducing a standard rose of 2m alongside 370 kinds of rose seedlings, including Pink Peace, Lampion, and Amber Queen, were introduced. 

▲ Hyundae Rose Garden / CEO Kim Seong-rae

Developing various rose products

Business from father to son

CEO Kim said that he plans to develop various rose products such as rose perfume considering that all rose ingredients used in perfume are imported from abroad. In addition, he is passing on all kinds of know-how to his son, Kim Dong-woo, who is determined to say “I will inherit and grow the modern rose garden that my father has cultivated.”