The personal mobility market in South Korea has steadily grown since 2015. The sales started to jump from 2017 and more than 300 stores were in operation. As the number of electric kickboard riders are increasing so is the number of accidents which jumped by 4.6 times in 2019 than in 2015. Move Company is the nation’s largest personal mobility sales agency running more than 200 retail stores and obtained K-Global 300, G-Fair Excellent Product and 2 patents. It recently joined hands with Mad Future to introduce safe electric kickboard for children: AITA. Mad Future is the nation’s sole company that possesses the PM technology. Also collaborated for the kickboard is the Korean Conformity Laboratories to secure legal basis for safety.
|▲ Move Company / CEO Keongsoo Jin|
AITA is designed for children between 3 to 6. The speed is limited to 3km/h, a walking speed of adults. It is loaded with automatic break even when pressed accelerating and break button at the same time. Children can choose one of two modes to run: manual or automat. When it stops, children can shoot bubbles into air for fun as AITA has it. Each AITA comes with a walkie-talkie for their parents to be in contact with their children within 2km radius. One more important button on AITA is SOS. On pushing the button in emergency, it sends SOS to their parents and the kickboard can return to the designated place if it is set to do so. AITA demonstrated its excellence at the Future Show 2021. <PowerKorea>