South Korean e-bicycle expert group Easy Ride eyes global market

강영훈l승인2022.06.22l수정2022.06.22 14:07







One thing the pandemic has changed is the way people move. More people seem to be using personal mobility powered by electricity instead of crowded public transport to avoid catching the virus. 

A 2020 report tells us that the sales of e-bicycle in South Korea jumped by 95% on previous year totalling around 78,000. The global e-bicycle market is estimated to be $38.6 billion in 2023 and one thing that supports this estimation is the universal effort of the governments to reduce carbon emissions to tackle climate change. 

South Korea lifted driving licensing on PAS-type e-bicycle in March 2018 and allowed both PAS-type and throttle-type e-bicycle on bike lanes in May 2020. Regretfully, many e-bicycles and parts are still being imported. 

So a team of South Korean experts, led by the founder of KJ Motors Jeongwon Kim, gathered their knowledge and experience to launch the smart mobility solutions company Easy Ride in February 2020. 

Despite a new comer to the market, Easy Ride is not only making a strong presence in the domestic market but also in Europe thanks to good and simple design and above all excellent performance.

Mini Monster in particular is designed foldable for rider to carry conveniently and to put in narrow confines or in a car. Though foldable, the suspension absorbs shocks to protect the rider and the eight-speed transmission gives dynamic driving experience. 

The power is supplied through 5 grades and shows the status on the LCD screen. A single charge runs up to 100 kilometers and the 350W motor runs up the hill like it is a flat road. For the night ride, the LED lights on front and side help prevent unexpected accidents. 

▲ CEO Jisoo Kim

The secondary battery developed by the expert team of Easy Ride, with help of Samsung SDI Cell, obtained CE Certificate and it takes off the worry of the rider in case the battery goes dead during the ride. The battery is design shock-free and the XT-60 is charging-using compatible. With the help of the secondary battery, Easy Ride runs up to 200 kilometers. 

Eurobike is the largest bicycle trade fair and yearly 1,000 companies are showing off their cutting edge technologies, designs, performances and functions. Easy Ride has been the sole South Korean e-bicycle maker participating the fair since 2021 and has engaged in more than 50 companies for deals. 

This year, Easy Ride succeeded drawing a deal with a UK company for 500 units of Mini Monster20 and Mini Monster20S, and is now set to introduce at the fair its new models EN700, ICON, AT and E3-16. 

Easy Ride obtained 5 original design patents and 10 safety certifications through 50 kinds of vibration, load and shock tests and 38 kinds of overcurrent and voltage break tests. Also obtained are 10 e-product safety certificates and electromagnetic wave certificates respectably. 

Easy Ride runs manufacturing factories in South Korea and OEM factories in China and 200 service centers nationwide. February this year, the company signed MOU with the Korea Bicycle Maintenance Union to provide e-bicycle riders better repair services.

“It is our ambition to localize all parts needed to make e-bicycle. We are importing many parts from overseas at the moment but we will challenge to flip the dish upside down one day” says Kim. <PowerKorea>

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