Entero wins Feminine Cleanser at 2022 Korea Value Management Awards

°­¹ÎÁö ±âÀÚl½ÂÀÎ2022.06.03l¼öÁ¤2022.06.03 11:12

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Inner beauty company Imflex’s feminine cleanser Entero won Feminine Cleanser at the 2022 Korea Value Management Awards hosted by Herald Corporation in association with monthly PowerKorea. 

Entero came to the center of attention by its brand identity: ‘I as a woman but not a mother, wife or daughter’. 

 

“We poured a considerable amount of time and effort in bringing inner beauty to women through passionate research and development. We take the winning as a support from our customers who have used it and we will keep ourselves busy to bring even better products and performances” says Heonju Sung, CEO of Imflex.

 

Imflex has creatively organized promotional events that meet the cultural and emotional vibe of the time. The two notable events are: Red Talk Concert and 28 Womb Detox Program. The talk show has succeeded drawing high level of interest and participation of customers while the detox program spread fast from mouth to mouth which resulted in forming a mania group. 

Started to attract attention from women in 40s and 50s at first, its creative marketing strategies worked out well to convince as young as women in 20s and the company is cementing its brand recognition firmly in the market.

 

Taking the momentum, and a rising demand for men’s cleanser on sensitive part, the expert team at Imflex are working on launching of male products. 

 

Apart from domestic market, Imflex runs office in Vietnam and plans to open one in the US and the Philippines. The company targets to make 1 million units of Entero this year. <PowerKorea>


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