A survey carried out on 542 aged between 20 and 69 in the year 2021 by the Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corp showed that 72.5% answered that they had interest in vegan of which 56% answered they had vegetable diet more than once. When questioned the reason, 36.7% pointed out loosing weight and 35.3% being healthy. This figure partly, if not all, ascribes to a recent food trend that increasing number of consumers are attracted by CMR (Convenient Meal Replacement) on vegetable-base healthy food.
Humeal is a South Korean healthy vegan food company famous for its food tech and media commerce. Its all inclusive operation system covers from securing fresh food ingredients and CMR to distribution and marketing on which the company is building a strong presence in this fast rising competitive market.
The core ingredients of all Humeal food lines are beans. The expert team led by CEO Geonghwan Kim and CTO Taegeun Yoo turn these fresh and natural beans to soybean milk powder through heat treatment. Because it is not lyophilization, the original nutrients and freshness are delivered into products as they are without loosing a little according to Yoo.
"We call this technique 'direct soybean milking powder technique'. To be precise, soybean milk made of powder is not yet soybean milk but after mixed with water. This innovative powder can be used as base ingredient for all kinds of food" explains Kim.
Sweet Pumpkin Bean Cream Soup
Sweet pumpkin bean cream soup is the flagship product of Humeal. All you need to do to eat the soup, you just need to add hot water and shake it for 30 seconds. No chemical or animal substances are in there but only natural vegetable ingredients.
"Sweet pumpkin is rich in β-Carotene, vitamins, minerals and fiber. The bean cream base we developed is fresh, smooth and milky and everybody like these values in the food they eat. Maybe for this easy to eat and fresh vegan ingredients, it is attracting a great attention since its first release on Naver" says Kim.
In fact, sweet pumpkin bean cream soup on Naver is 4.8 star rated in a total of around 9,000 reviews at the moment. It is also selling number one among sweet pumpkin brands.
Corn Bean Cream Soup
Corn bean cream soup is as popular as sweet pumpkin bean cream soup. It also is made of 100% vegetable ingredients and it has a good balance between sweetness and saltiness.
CEO and CTO
CEO Kim has 10 years of experience in food developer and marketer. CTO Yoo also has 10 years of experience in food research. They found kindred spirit in food industry and set sail Humeal in 2018. Proving their capability in both R&D and business, they are now looking forward to seeing a release of new vegan food lines this year.
"We have been working on good vegan food lines for a long time and we are expecting to see its fruits from this year. We will captivate hearts of fast increasing number of people who are eating more vegetables than before and we will take this as a springboard to grow our business into a major food company in the nation" says Kim. <PowerKorea>
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