Ultimate mix ratio of ingredients makes optimum taste of twisted doughnut: Olive Food

양승호l승인2021.07.29l수정2021.07.29 10:30

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▲ Olive Food / CEO Choi Sung-sook

(PowerKorea) Quabaeki, twisted doughnut, is one of the common snacks loved by many Koreans. You can easily see a quabaeki store when you walk down the street and people lining up to have one if the store has made a hit on social media. Talking of this unique Korean snack, it must be delicious yet cheap if you wish to make a success in the business. 

Olive Food is a South Korean quabaeki brand opened in 2019. With quabaeki as the flagship menu, the company is selling red bean doughnut, koroke (equivalent to French croquette), hotdogs, sticky rice dogs, hotteok (sweet pancake) and cheese sticks. What makes Olive Food different from its rivals is that it sells meals at competitive price: Meal A costs only 5,000 won ($4.37) and Meal B 10,000 won. 

Olive Food uses domestically grown sticky rice and sunflower seed oil to maximize tender-chewiness. Choi Sung-sook, CEO of Olive Food, has continued years of research and development and found the ultimate mix ratio of sticky rice powder which is the reason that all menus of Olive Food have indulging taste.

The word of the taste spread from mouth to mouth at first and the business now has grown to be 20 stores nationwide and it is 45 if included stores at resting areas and supplying bases. You are welcome to join the business with benefits of free signboard, free interior and free royalty except fixed training and ingredient distribution fees. In other words, it does not take an arm and a leg to start this profitable business.

Nutrition and ingredients of all menus are regularly checked and supervised and and the food after 2 hours all go into the bin. In recognition, Olive Food won the franchise category at the 2021 Korea Future Management Awards held by Held Corporation in association with monthly PowerKorea. 

PowerKorea is an official partner of Herald Corporation. The magazine is distributed to the KOTRA business centers in the world. PowerKorea publishes latest news of government, Samsung, Hyundai and LG and endeavors to serve a platform to engage with people around the world.


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