Medicinal herbal treated chukumi stimulates taste bud of Koreans: Haedamsusan Cooperative

신태섭 기자l승인2021.07.29l수정2021.07.29 09:34

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(PowerKorea) Koreans love of seafood has a long history thanks to the fact that the nation is a peninsula and there are more than 2,000 islands big or small around. Marine products industry has flourished and residents in coastal areas developed many delicious and unique seafood cuisines of their own which many people today willingly make a journey only to have the very taste. 

If we name a few of the best loved seafood in the nation, chukumi, amphioctopus normally caught in the south and the west seas, will be very disappointed if not included. Chukumi looks like octopus but much smaller and thus the flesh is tender. Some say it is good for brain development, fatigue recovery and anemia prevention. There are a number of chukumi recipes but many will agree that stir-fry spicy chukumi will be the best way to enjoy this unique Korean seafood.

Haedamsusan Cooperative recently has made a strong presence in the market with its menu chukumi holic. 5,000 of it were sold out as soon as released on a live commerce channel and 20,000 units worth 100 million won ($87,168) had been ordered within 60 minutes. The cooperative president Kim Byeong-ju was surprised for this unexpected amount of orders and rather regretted that only around 20,000 units could be able to release around the time. 

The reason behind this explosive demand was simple: the taste. Haedamsusan Cooperative uses the top quality chukumi caught in Thailand which is fleshy and has no fish smell thanks to its own medicinal herbal smell removing process. Recipe also is simple that you just pour it on a frying pan or a wok to stir it for 3 to 4 minutes and add the unique source which makes you finish a bowl of rice without yourself knowing you have emptied. 

You might want to try other menus like koda-lee (alaska pollock), spicy chicken stew and thinly sliced squid alongside chukumi. Koda-lee in particular has been loved by regulars for special A graded alaska pollock with unique sources and recipe. Thinly sliced squid, on the other hand, can go well with a pint of beer or any other liquor. 

Haedamsusan Cooperative was established by 6 fishermen in June 2015. The sales have been steadily increased and the president Kim ascribes this success to hard work and cooperation between the members of the cooperative. 

PowerKorea is an official partner of Herald Corporation. The magazine is distributed to the KOTRA business centers in the world. PowerKorea publishes latest news of government, Samsung, Hyundai and LG and endeavors to serve a platform to engage with people around the world.


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